The Relief concert that was drawn up on some beer mats

Wow. It's incredible to think that it has been 10 years since we (with our Push4 hat on) were involved in pulling off the Tsunami Relief Concert at The Millennium Stadium - what was at the time, the biggest charity concert held in the UK since Live Aid nearly 20 years earlier.  

The initial idea of a fundraising concert came from the then General Manager of the stadium, Paul Sergeant, who enlisted the help of Push4 to make it happen.  "Pablo thought I was nuts, but was up for it.  We did a draft budget on the back of some beer mats and came up with an estimate of £50,000 costs...." said Mr Sergeant

It was also a first for the BBC to work with commercial broadcasters in the UK. 

Pablo said "It was 3 weeks of utter madness but we were so honoured to be part of the UK's Tsunami fundraising efforts with the concert raising a massive £1.25 milion for such an urgent cause" 

Read more about the story here - Tsunami relief concert was "drawn up on a beer mat"

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