Media Planning & Buying

Optimising your advertising budget to maximise returns

Media Planning & Buying the Orchard way
Working in partnership with our clients to understand their business, target audience and objectives before creating and delivering an effective strategy. 

Integrated multi-channel approach 
The pace and variety of the ever- evolving advertising world, can make it hard to know where to start, especially when budgets are finite. Our team carefully consider the benefits of each individual channel including; TV, Radio, Press, Outdoor, Online, Cinema, DM and Experiential before tailoring our recommendation to your specific requirement.

Access to the latest platforms
The media landscape is fast- moving, so it’s our job to stay abreast of new formats, platforms and innovations to better inform our clients and their campaigns.  We regularly meet with media- owners to research the latest and best practices. We take into consideration both the efficiency of media delivery as well as the impact and engagement of message delivery.

Research and strategic insights 
A media strategy based on insights derived from research, data and hard facts, gives comfort to our clients in an often-uncertain world. We have access to industry research tools such as Mintel, behavioural tools such as TGI, and competitor spend information from Ad Dynamix. During our ‘Discovery’ planning phase we invest the time and attention to ensure that our plans are built on solid foundations.

Trusted media partner
We pride ourselves in operating impartially across all media owners and channels to provide completely independent and objective advice to our clients. We are transparent in our dealings and as members of the IPA (the Institute of Practitioners in Advertising) we uphold the best standards of practice. Our Recommended Agencies Awards and status as a Top 100 Agency (RAR & the Drum) endorse our professionalism, as do our large collection of client testimonials.

Our prompt and detailed post-campaign reporting is our commitment to showing our clients that delivery lives- up to planned expectation and beyond. 

Competitive rates and added value
Our skilled team push hard to guarantee value for our client’s investment. Orchard’s extensive client portfolio gives us significant buying power to negotiate the best discounts available and those savings are passed back to you, making your budget work even harder. Long-term or late-space, we enjoy negotiating a great deal on your behalf. 

Our media team has a background of media- owner and network agency experience, planning both B2B and B2C campaigns across Tourism, Financial Services, Retail, Motors, FMCG, Healthcare and Charity sectors. Our clients have the assurance that we’ve ‘been there, done that’ understanding the unique benefits of each media platform.

As Wales’ biggest independent music promoter, we also plan and buy our own media campaigns to advertise and sell tickets to our shows. This gives us first-hand experience of many of the channels and insights into how they perform. More importantly, our team understand the importance and pressures of achieving ROI from media expenditure, sharing these learnings with our clients.

Results and analysis
Justifying your advertising outlay can be a challenge when you struggle to attribute cause and effect.  We recognise our clients need to know not just that their advertising is working, but also (where possible) which bit is working best. Our team will work with you to understand how your advertising works in the real world (i.e. not in isolation) and to help you interpret the outcomes and final results.

Media is a competitive environment, but we will give you an unrivalled commercial advantage and an experience that will keep us working together for the long term.

Talk to our team about your next brief, whether you’re after a billboard on your doorstep or a UK wide brand launch: Whatever your budget, we will deliver results and value.  

Phone: 02920 100888

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