Football Association of Wales

In Bowl & Fan Activities: Wales’ FIFA World Cup Qualifiers 2016

Orchard has been delivering the In Bowl and Fan Activity elements for the Football Association of Wales at Wales home matches at Cardiff City Stadium, since August 2016.

As well as delivering the pre-match activity (team flag unveiling, player escort coordination, anthem ceremony etc.) and half time activity (on pitch presentations, interactive fan elements, sponsor activation), Orchard has been working with the FAW to develop additional fan focussed elements, including a giant Fan Flag and ‘Raise the Flag’ elements.

This work has brought to fruition the successful ‘Spirit of ’58 Stage’ in the stadium concourse, featuring live performers programmed by the Spirit of ’58 fan group and Orchard Entertainment, drawing fans to the stadium earlier and building pre-match atmosphere.

Orchard’s work on these projects comprise of the following elements:

•Project Management

•Match Day Floor Management & Staffing

•Raise the Flag: Design, Production Management and Distribution

•Fan Flag Production Management and Unveiling

•Scripting & Stadium Announcements

•Team Flags Unveiling

•Match Day Player Escort Coordination

•Spirit of ‘58 Stage: Performer Booking, Pre & Match Day Management

•Player Entrance Branding

•Sponsor Activation on Stadium Grounds

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