Welsh Government

Food Matters Live

Orchard were contracted by the Welsh Government to design, project manage and deliver the construction of a Wales group stand at Food Matters Live.

Food Matters Live is a three-day professionals event, showcasing products like food and drink manufacturing, natural ingredients, functional ingredients, foods, additives, nutraceuticals, dietary supplements, pharma, nutrition, finished products for health and wellbeing etc. in the Food & Beverage industry. In addition, live demonstrations, tastings and talks, as well as a three-day conference, ran parallel to the exhibition.

The group stand design produced by Orchard incorporated a showcase of products from Welsh exhibitors participating in the exhibition. To maximize showcase potential, Orchard designed individual plinths on castor wheels that could be moved on site as required. These plinths included Perspex tiered shelves for product to be displayed to their full potential.

The stand included a white tiled floor and a walling arrangement to allow the visitor to move through the stand at ease. The wall partitions were kept open and graphic panels were suspended using a wire shop kit retail system – this allowed the further visibility through the stand.

Orchard also supplied a fully fitted operational kitchen that allowed sampling to be conducted on the stand. This was fitted out with full water and waste facilities, and cooking equipment with working areas for food preparation.

The event proved a considerable success for the Welsh Government and exhibiting partners. A high level of enquiries was received at the event and the Welsh stand was regarded as a “must see” event feature.

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