Integrated B2B Marketing and Communications UK campaign

The brief from S4C was to manage an integrated B2B Marketing and Communications campaign UK wide (focussing primarily in London, Manchester and Wales) to attract advertisers, sponsors and corporate partners to invest in the channel.

Orchard devised a number of creative and marketing deliverables including Schedule Booklets, Promotional material and showreels, Web design and E marketing, Event marketing, Exhibitions and conferences and Research, all working tightly within the strict S4C brand guidelines. 

As part of the brief, we had to consider how we position the channel in an ever changing advertising market. This meant considerable liaising with our client and their corporate and communications team to ensure that we developed creative executions which supported the brand and its values within the communications plan. In line with the channel’s digital communications strategy, Orchard recommended the use of regular e-shot newsletters, as well as printed collateral such as invitations to events, schedule booklets and other collateral such as digital presentation material. Orchard also created a new e shot template to communicate relevant news to advertisers and other commercial stakeholders.

Orchard was praised by S4C for “exceptional performance” in managing the account and delivering on our targets, and the bilingual campaign won a Special Commendation from the Welsh Language Board.

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