Jenkins Suzuki

Marketing Campaign

Jenkins group is a thriving family owned car dealership based in Cardiff.

To win dealer of the year status and achieve double the national market share takes many things, however strong marketing plays an important part.

Media activity included a large presence across regional radio stations using key sponsorships, promotions and airtime.  Press, magazines, online, DM and email & events also combine to maximise customer loyalty and acquisition.

We actively looked beyond the places that motor dealers traditionally inhabit, for instance using a front page press advert rather than a supplement.  In such a competitive and cluttered market, achieving cut through is essential, which meant that we constantly evolved our strategy to best present Jenkins’ offers to the car buying public.

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