Nationwide Media Planning, Marketing & Production

The brief was a 6 month media planning and buying plan encompassing ALL audience demographics to promote Traveline’s services and to encourage user interaction.

The media involved throughout the campaign was TV, Radio, Online and Outdoor, along with consultancy on social media (an added value to the original package) and Account Management, which consisted of monthly meetings and briefing the client with reports on the success of media campaigns.  By using our established working relationships within the media, Orchard were able to secure heavily discounted online advertising rates allowing for a more cost-effective and flexible campaign. 

The campaign results outperformed expectations, with both TV and Radio over delivering and increasing entries to interactive online competitions. 

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