RHS Show Cardiff

National PR Campaign

Orchard worked with the Royal Horticultural Society on their first show of the season for nine years, with a brief to attract footfall to the event, and enhance Cardiff’s credentials as a leading events capital.

We worked closely with the RHS to gain coverage nationally, regionally and locally, and ensure regular features on national BBC Breakfast, in national media for initiatives such as the Katherine Jenkins Daffodil, and the BBC Doctor Who Garden, which featured on prime time BBC 1 coverage of the Chelsea Flower Show, on regional news programmes in both the Welsh and English language, and extensively in print and on digital media.

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