Only Boys Aloud

Only Boys Aloud

Orchard handles public relations for the acclaimed Welsh choir, in addition to promoting their concerts and media appearances, and we have been involved with both OBA and the Classical Brit Award winning Only Men Aloud since 2010, who won their award through public vote following an extensive communications campaign.

Our brief is to build and sustain the profile of the choir, help drive ticket and album sales, and enhance recruitment and awareness of the Aloud charity.

OBA achieved a top three finish following a public vote in one of the world’s largest talent competitions, Britain’s Got Talent, watched by over 12m people, with extensive media coverage from national broadcast and digital media, including numerous TV appearances, features in the Daily Express and the Daily Mail, and we have instigated significant media coverage on the release of their debut album.

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