Cousins Entertainment

Winter Wonderland

Orchard were tasked to handle the PR, media planning and buying, film and photography, print and digital adverts and website design, and sponsorship for three of the country’s finest open air ice rinks - The Hampton Court Palace Ice Rink, Tower of London Ice Rink and Cardiff’s WalesOnline Winter Wonderland (WOWW)

Working closely with Olympic Gold Medallist and Dancing on Ice judge Robin Cousins MBE and Cousins Entertainment we achieved national, regional and local coverage, with both digital and print broadcast, and successfully managing all media relations and media events, including 2 launch events. 

Up to 100,000 people skated on the open air ice rinks last year, and ticket sales for this season are already double on the same period last year.

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