Visit Wales

#FindYourEpic TV, Cinema and Advertising Campaign

Without doubt the best TV advert Visit Wales have ever created. Makes me proud to live in Wales.
Sean Taylor, Zip World Commercial Director

The brief from Visit Wales was a TV, cinema and digital advertising campaign to position Wales as a leading destination for outdoor adventure. Watch the result here - #FindYourEpic

Working in collaboration with Smorgasbord as the creative partner, the 60 second launch film for The Year of Adventure Campaign 2016, is a beautiful cinematic film ad showcasing Wales to the world, featuring stunning, rare perspectives of the Welsh landscape – its craggy mountain tops, coastline and a myriad of epic Welsh adventures.  All beautifully shot from above at 90 degrees.

Locations and activities which featured in the advert included sea kayaking off the Pembrokeshire Coast; horse riding on the beach in Llangennith; family camping in Nant Gwynant; climbing in Snowdonia; and Festival No.6 in Portmeirion. The challenge of the remoteness of some of these locations was overcome with Orchard staff being sourced with wireless control systems to control specific camera equipment remotely. 

The £4million major multi-channel campaign included television and cinema advertising in the UK and Republic of Ireland, and Visit Wales’s first ever programme of cinema advertising in Germany.  The broadcast advertising will be supported by a wide-ranging programme of digital promotion and activity, and adventure magazine advertising - all inviting the viewers to 'find their epic' in Wales.

Our Rob Light, Head of Production said “It was crucially important for us and the client to pull together the best of Welsh talent. Whilst the majority of the team were Welsh or based in Wales, we ensured that a few members were from further afield so that they could join the creative debate with an objective viewpoint. Our aim was to produce a campaign that was inherently Welsh but had a global outlook”

#FindYourEpic  #GwladGwlad  #WalesAdventure  #AnturCymru

Creative Director: Dylan Griffith, Smorgasbord
Director: Marc Evans
Producer: Rob Light, Orchard Media and Events

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