Western Power Distribution

Power for Life

For the third successive campaign, Orchard were commissioned to produce Western Power Distribution’s TV Advertising Campaign.

Western Power Distribution are the electricity distribution network operator for the Midlands, South West and Wales, delivering power to over 7.8 million customers.  The aim of the campaign is to raise awareness of the brand and the work undertaken by Western Power Distribution in ensuring that electricity is delivered safely to customers’ homes.

We were given the brief of showing the people behind the power, the men and women who work day and night, rain or shine to get electricity from the grid to the home.  Our approach was to focus on the story of a lineman, who has to leave his young family one evening to attend to a fault on the line in the driving rain.  In order to create the stormy conditions, we enlisted an SFX team and some rain-machines – not something that’s often necessary whilst filming in Wales!

The campaign has been incredibly successful to date, with the marketing activity conducted by Orchard over the past three campaigns playing a significant role in making Western Power Distribution the only power distribution company to have its business plan approved by Ofgen until 2023 after demonstrating that ‘it delivered for consumers on all areas’

Creative: Orchard Media and Events

Director: Ynyr Ifan
Producer: Rob Light, Orchard Media and Events

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