Principality Building Society

Sponsorship Idents

Orchard have a well-established relationship with Principality Building Society, having produced TV commercials and Sponsorship Idents for many years.

After numerous Sponsorship Ident campaigns and their first ever TV mortgage campaign in 2015, we were recently called upon to produce a package of Sponsorship Idents alongside creative agency Mr B & Friends for use during rugby programmes sponsored by Principality.

The creative, which featured a family filmed in a ‘rugby style’ at their home shone a light on Principality’s strong links with rugby in Wales and their dedication to helping families with all things home-related – their brand positioning statement being ‘Where Home Matters’.

All aspects of production were managed by Orchard’s in-house team.

A longer edit was produced, due to the restrictive format of sponsorship idents, for use in other mediums such as on the big screens in the Principality Stadium, Cardiff on rugby international days.

Creative: Mr B & Friends

Director: Ynyr Ifan

Producer: Rob Light, Orchard Media and Events

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