{"id":21745,"date":"2023-05-26T13:55:25","date_gmt":"2023-05-26T12:55:25","guid":{"rendered":"https:\/\/thinkorchard.wpenginepowered.com\/?post_type=news&#038;p=21745"},"modified":"2023-11-06T10:19:48","modified_gmt":"2023-11-06T10:19:48","slug":"to-infinity-and-beyond","status":"publish","type":"news","link":"https:\/\/thinkorchard.com\/cy\/newyddion\/to-infinity-and-beyond\/","title":{"rendered":"To Infinity and Beyond?\u00a0"},"content":{"rendered":"\n<section class=\"hero-section hero-small full-bg\" style=\"background-image:url(https:\/\/thinkorchard.com\/wp-content\/uploads\/2023\/05\/Artboard-40-copy-2-2.png);\" >\n\n\t\n\t\n\t\t\t<div class=\"container\">\n\t\t\t<div class=\"row\">\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\n\n\n<section class=\"news-top-section\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"term\">Blog<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t<h1>To Infinity and Beyond?\u00a0<\/h1>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-section\">\n\t<div class=\"container\">\n\t\t<div class=\"row font25\">\n\n\t\t\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t<h3><strong>The rise and development of AI tools.<\/strong><\/p>\n<p>We recently attended an <strong>Agency Hackers<\/strong> event called The Robots are Coming. The event set out to tackle how agencies like ourselves can harness the exponential rise and development of AI tools.<\/p>\n<p>It may have been a day trip to Shoreditch, but the real journey was in mental expansion. With over <strong>5,000 AI tools<\/strong> and counting, and almost no corner of business unaffected, it was a journey that needed to happen right now. Personally, OpenAI first appeared in my life when I made the mistake of introducing my teenagers to ChatGPT. Since then, they have been telling me what a useful tool it is, to the point we jokingly refer to it as CheatGPT!<\/p>\n<p>But professionally, we\u2019re challenged with retaining the joy and craft of the creative process &#8211; the strategic thinking and judgment and the ability to curate ideas &#8211; all of the things it can take a lifetime to finesse. From a creative point of view, we\u2019ll be wrestling with how to<br \/>\nbalance machine-learning and the human brain for a long time to come.<\/h3>\n\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"content-block-8-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2022\/11\/Studio-image-for-blog-695x390.png\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2022\/08\/Contact-us-image-695x390.jpg\" alt=\"Two people in the Orchard studio walking up and down a staircase\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:60px\"><strong>&#8220;From a creative point of view, we\u2019ll be wrestling with how to balance machine-learning and&nbsp;the human brain for a long time to come.&#8221;&nbsp;<\/strong><\/p>\n\n\n\n<section class=\"content-block-6-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"vimeo-container-in-block\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" style=\"width:100%\" src=\"https:\/\/player.vimeo.com\/video\/744644762?&#038;autoplay=1&#038;muted=1&#038;background=1&#038;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\n\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-section\">\n\t<div class=\"container\">\n\t\t<div class=\"row font25\">\n\n\t\t\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t<h3>What about the positives? Dan from <strong>Brave Bison<\/strong> neatly summarised AI as being a creative wingman &#8211; it has a place at the table and may show up the odd surprise \u2013 because it doesn\u2019t \u2018think\u2019 in the same way as we do.<\/p>\n<p>From a wider business context, we only scratched the surface of other applications for AI. Vincent from <strong>Get Inference<\/strong> showed that for now AI is mainly used at the top of a very long funnel. But, we\u2019ll quickly see dramatic development beyond language and into vision and prediction, clustering and personalisation. AI tools will have a seat at some top tables when able to make recommendations and provide a form of vision beyond our own horizons.<\/p>\n<p>The whole point of OpenAI is that it is indeed open and some tools are free to use which is a great leveller, however, those who master the tools will gain huge advantages. We\u2019re certainly exploring and experimenting, like most people in the agency sector. This potential threat has seemingly presented one of the biggest opportunities in our working lives, so be it to infinity or beyond\u2026<\/h3>\n\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"cta-section black\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 col-md-8 col-lg-8 waypoint\">\n\t\t\t\t\t\t\t\t<h2>Looking to collaborate on a project?<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"col-12 col-md-4 col-lg-4 waypoint\">\n\t\t\t\t\t\t\t\t<a class=\"btn white\" href=\"https:\/\/thinkorchard.com\/contact\/\" target=\"_self\">Let&#039;s talk<\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\n\n\n\n<section class=\"news-back-section\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 bottom waypoint\">\n\t\t\t\t\t\t\t\t<a class=\"back-link\" href=\"https:\/\/thinkorchard.com\/cy\/newyddion\/\">Back<\/a>\n\t\t\t\t<!-- <a class=\"back-link\" onclick=\"history.go(-1);\">Back<\/a> -->\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>&#8220;From a creative point of view, we\u2019ll be wrestling with how to balance machine-learning and&nbsp;the&#8230;<\/p>\n","protected":false},"featured_media":21735,"parent":0,"template":"","news-type":[95],"class_list":["post-21745","news","type-news","status-publish","has-post-thumbnail","hentry","news-type-blog-cy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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