{"id":28383,"date":"2023-09-18T12:20:38","date_gmt":"2023-09-18T11:20:38","guid":{"rendered":"https:\/\/thinkorchard.wpenginepowered.com\/?post_type=news&#038;p=28383"},"modified":"2023-09-18T16:46:53","modified_gmt":"2023-09-18T15:46:53","slug":"sut-yr-aethom-ati-i-greu-ymgyrch-byd-eang-oedd-yn-mynd-a-chymru-on-bro-ir-byd-a-chipio-sawl-gwobr-ar-y-ffordd","status":"publish","type":"news","link":"https:\/\/thinkorchard.com\/cy\/newyddion\/sut-yr-aethom-ati-i-greu-ymgyrch-byd-eang-oedd-yn-mynd-a-chymru-on-bro-ir-byd-a-chipio-sawl-gwobr-ar-y-ffordd\/","title":{"rendered":"Sut yr aethom ati i greu ymgyrch byd-eang oedd yn mynd \u00e2 Chymru o\u2019n Bro i\u2019r Byd, a chipio sawl gwobr ar y ffordd"},"content":{"rendered":"\n<section class=\"hero-section hero-big full-bg\" style=\"background-image:url(https:\/\/thinkorchard.com\/wp-content\/uploads\/2023\/09\/Wales-at-the-world-cup-1-e1695051965641-3000x1716.jpg);\" >\n\n\t\n\t\n\t\t\t<div class=\"container\">\n\t\t\t<div class=\"row\">\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"down-arrow-scroller\" id=\"heroscroller\"><\/div>\n\t\t<script>\n\t\t\tdocument.querySelector('#heroscroller').\n\t\t\taddEventListener('click', function() {\n\t\t\t\tvar heroHeight = $('.hero-big').height();\n\t\t\t\twindow.scrollTo({\n\t\t\t\t\ttop: heroHeight,\n\t\t\t\t\tleft: 0,\n\t\t\t\t\tbehavior: 'smooth'\n\t\t\t\t});\n\t\t\t});\n\t\t<\/script>\n\t<\/section>\n\n\n\n<section class=\"news-top-section\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"term\">Gwobrau<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t<h1>Sut yr aethom ati i greu ymgyrch byd-eang oedd yn mynd \u00e2 Chymru o\u2019n Bro i\u2019r Byd, a chipio sawl gwobr ar y ffordd<\/h1>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-section\">\n\t<div class=\"container\">\n\t\t<div class=\"row font20\">\n\n\t\t\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t<h3>Ym mis Tachwedd 2022, hedfanodd t\u00eem p\u00eal-droed cenedlaethol Cymru i Qatar i gystadlu yn ffeinal Cwpan y Byd <a href=\"https:\/\/www.fifa.com\/fifaplus\/en\" target=\"_blank\" rel=\"noopener\">FIFA<\/a>. Dyma\u2019r tro cyntaf ers 64 mlynedd i Gymru fod yn rhan o ddigwyddiad chwaraeon mwya\u2019r byd.<\/h3>\n<h3>Gyda chynulleidfa fyd-eang o 5 biliwn o bobl, roedd yma gyfle unigryw i<a href=\"https:\/\/www.llyw.cymru\/\" target=\"_blank\" rel=\"noopener\"> Lywodraeth Cymru<\/a> arddangos ein gwlad i\u2019r byd, a chreu gwaddol. A dyma ble rydym ni\u2019n ymuno \u00e2\u2019r stori, yn Asiantaeth Cynnwys a Dosbarthu ar gyfer Brand Cymru. Dyma ein cyfle i greu rhywbeth arbennig. Ein cyfle i fynd \u00e2 Chymru i\u2019r Byd.<\/h3>\n<h3>Gan gyd-weithio ac ystod o arbenigwyr a bron i ddau ddwsin o bartneriaid, buom yn gweithio\u2019n agos \u00e2\u2019r cwsmer i ddod a\u2019r ymgyrch yn fyw.<\/h3>\n<h3>Ein bwriad oedd cyflwyno Cymru \u2013 gwlad nad oed llawer un wedi clywed amdani o\u2019r blaen \u2013 am y tro cyntaf; i ail-gysylltu \u00e2\u2019r Cymry ar wasgar; ac ysbrydoli cenedl gyfan adref yng Nghymru.<\/h3>\n<h3>\u00a0Roedd angen i hwn fod yn fwy nac ymgyrch twristiaeth, felly penderfynom roi pobl Cymru wrth galon ein strategaeth. Nhw oedd negeswyr ein gwlad: Roedden nhw\u2019n adrodd ein straeon, yn cefnogi ein polis\u00efau blaengar, yn rhannu ein gwerthoedd, diwylliant a thraddodiadau mewn modd cynnes, diffuant a blaengar.<\/h3>\n<h3>Roedd ein hymgyrch ddwyieithog yn dangos bod Cymru yn genedl flaengar sydd am ofalu am bobl a\u2019r blaned. Roeddem yn estyn croeso i\u2019r byd, ac yn dangos beth sy\u2019n gwneud Cymru mor arbennig.<\/h3>\n<h3>Bu T\u00eem Cymru \u2013 cydweithrediad dyfeisgar gyda sefydliadau megis<a href=\"https:\/\/faw.cymru\/news\/category\/cymraeg\/\" target=\"_blank\" rel=\"noopener\"> Cymdeithas B\u00eal-droed Cymru<\/a>,<a href=\"https:\/\/www.s4c.cymru\/cy\/\" target=\"_blank\" rel=\"noopener\"> S4C<\/a>,<a href=\"https:\/\/www.bbc.co.uk\/cymru\" target=\"_blank\" rel=\"noopener\"> BBC<\/a>,<a href=\"https:\/\/wai.org.uk\/cy\/wales-arts-international\/hafan-crhc\" target=\"_blank\" rel=\"noopener\"> Celfyddydau Rhyngwladol Cymru<\/a>,<a href=\"https:\/\/globalwelsh.com\/cy\" target=\"_blank\" rel=\"noopener\"> Global Welsh<\/a> ac<a href=\"https:\/\/www.urdd.cymru\/cy\/\" target=\"_blank\" rel=\"noopener\"> Urdd Gobaith Cymru<\/a> \u2013 yn helpu i godi llais straeon Cymru trwy ddiwylliant, digwyddiadau cerddorol a darllediadau.<\/h3>\n<h3>A\u2019r canlyniad? Ymgyrch oedd yn codi ymwybyddiaeth o\u2019n cenedl a\u2019n gwerthoedd; sylw yn y wasg yn fyd-eang; ac yn sgil hynny wedyn, seiliau cadarn sy\u2019n caniat\u00e1u sefydlu perthnasau twristiaeth a masnach cryf ledled y byd.<\/h3>\n<h3>Dyma sut yr aethom ati\u2026<\/h3>\n\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"World Media Awards_2023\" src=\"https:\/\/player.vimeo.com\/video\/864422118?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<section class=\"content-section\">\n\t<div class=\"container\">\n\t\t<div class=\"row font20\">\n\n\t\t\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t<h2>Canlyniadau Ymgyrch Cymru \u2013 O\u2019n Bro i\u2019r Byd<\/h2>\n<h3><strong>Digidol\u00a0<\/strong><\/h3>\n<ul>\n<li>\n<h3>Canran llais Cymru yn fyd-eang wedi tyfu o 1% i 7% (Adroddiad Effaith Halo)<\/h3>\n<\/li>\n<li>\n<h3>Cynnydd o 40% mewn cyfeiriadau byd-eang<\/h3>\n<\/li>\n<li>\n<h3>90,141,626 o argraffiadau (+175% yn fwy na\u2019r rhagolwg)<\/h3>\n<\/li>\n<li>\n<h3>45,882,358 wedi gwylio\u2019r fideo (+204%)<\/h3>\n<\/li>\n<li>\n<h3>677,999 o ymweliadau i Wales.com (+1,080%)<\/h3>\n<\/li>\n<\/ul>\n<h3><strong>Cysylltiadau Cyhoeddus\u00a0<\/strong><\/h3>\n<ul>\n<li>\n<h3>66 cyfweliad ar ddarllediadau byd-eang gan gynnwys Reuters, Al Jazeera, Washington Post, France24 gan greu 17.9bn o gyfleoedd i weld y cynnwys yn y wasg.<\/h3>\n<\/li>\n<\/ul>\n<h3>Cafodd yr ymgyrch lwyddiant ysgubol yng Ngwobrau<a href=\"https:\/\/world-media-group.com\/awards\/2023-winners1\/\" target=\"_blank\" rel=\"noopener\"> World Media Group<\/a> yn Llundain wrth gipio gwobr Teithio a Thwristiaeth a phrif wobr y noson, y wobr \u2018Grand Prix\u2019, sef y gorau o holl enillwyr y noson.<\/h3>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Llongyfarchiadau mawr a diolch i\u2019r t\u00eem yma yn Orchard, y bobl fu\u2019n arwain hyn yn Llywodraeth Cymru, a i&#8217;r\u00a0holl bartneriaid creadigol fu\u2019n gyfrifol am hyn.<\/h3>\n\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"cta-section black\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 col-md-8 col-lg-8 waypoint\">\n\t\t\t\t\t\t\t\t<h2>Eisiau gweithio gyda ni?<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"col-12 col-md-4 col-lg-4 waypoint\">\n\t\t\t\t\t\t\t\t<a class=\"btn white\" href=\"https:\/\/thinkorchard.com\/cy\/cysylltu\/\" target=\"_blank\">Cysylltwch<\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\n\n\n\n<section class=\"news-back-section\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 bottom waypoint\">\n\t\t\t\t\t\t\t\t<a class=\"back-link\" href=\"https:\/\/thinkorchard.com\/cy\/newyddion\/\">N\u00f4l<\/a>\n\t\t\t\t<!-- <a class=\"back-link\" onclick=\"history.go(-1);\">N\u00f4l<\/a> -->\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":26687,"parent":0,"template":"","news-type":[97],"class_list":["post-28383","news","type-news","status-publish","has-post-thumbnail","hentry","news-type-gwobrau"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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