{"id":118333,"date":"2025-12-02T14:32:33","date_gmt":"2025-12-02T14:32:33","guid":{"rendered":"https:\/\/thinkorchard.com\/?post_type=our-work&#038;p=118333"},"modified":"2025-12-02T14:32:34","modified_gmt":"2025-12-02T14:32:34","slug":"teimlor-hwyl","status":"publish","type":"our-work","link":"https:\/\/thinkorchard.com\/cy\/ein-gwaith\/teimlor-hwyl\/","title":{"rendered":"Teimlo&#8217;r Hwyl"},"content":{"rendered":"\n<section class=\"hero-section hero-big full-bg\" style=\"background-image:url(https:\/\/thinkorchard.com\/wp-content\/uploads\/2025\/01\/VW-BallonLaunch-65-3000x2000.jpg);\" >\n\n\t\n\t\n\t\t\t<div class=\"container\">\n\t\t\t<div class=\"row\">\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"down-arrow-scroller\" id=\"heroscroller\"><\/div>\n\t\t<script>\n\t\t\tdocument.querySelector('#heroscroller').\n\t\t\taddEventListener('click', function() {\n\t\t\t\tvar heroHeight = $('.hero-big').height();\n\t\t\t\twindow.scrollTo({\n\t\t\t\t\ttop: heroHeight,\n\t\t\t\t\tleft: 0,\n\t\t\t\t\tbehavior: 'smooth'\n\t\t\t\t});\n\t\t\t});\n\t\t<\/script>\n\t<\/section>\n\n\n<section class=\"service-top-header-section\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t<h1>Teimlo&#8217;r Hwyl<\/h1>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"service-top-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t\t\t\t\t\t<h2>Croeso Cymru | Teimlo&#8217;r Hwyl <\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-6 waypoint\">\n\t\t\t\t<p><span style=\"font-size: 28px;\">Fe wnaethom greu a rheoli ymgyrch aml-flwyddyn feiddgar, emosiynol a fyddai&#8217;n ysbrydoli ymwelwyr i ddewis Cymru &#8211; nid yn unig fel cyrchfan, ond fel teimlad. Roedd angen i&#8217;r ymgyrch gysylltu ar lefel ddyfnach, gan ddal a chyfleu&#8217;r llawenydd pur y mae teithwyr yn unigryw yn ei brofi yng Nghymru. <\/span><\/p>\n<p><strong><span style=\"font-size: 28px;\">Y teimlad hwnnw? Hwyl \u2013 y gair Cymraeg na ellir ei gyfieithu sy&#8217;n crynhoi angerdd, llawenydd a gwreichionen o hud.<\/span><\/strong><\/p>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-3 side waypoint\">\n\t\t\t\t<p>Rheoli Ymgyrch<br \/>\nCreu Cynnwys<br \/>\nCynllunio a Phrynu&#8217;r Cyfryngau<br \/>\nFfotograffiaeth a Ffilmio<br \/>\nDylunio Creadigol<\/p>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-3 side waypoint\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text-with-image-section side-right\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t\n\t\t\t\t<div class=\"col-12 col-md-6 text waypoint\">\n\t\t\t\t\t<p><span style=\"font-size: 24px;\"><strong>Ein Dull.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-size: 24px;\">Gan dynnu ar fewnwelediadau o&#8217;n rhwydwaith partner Collective, fe wnaethom nodi a mireinio sawl proffil cynulleidfa allweddol. O&#8217;r fan honno, fe wnaethom fapio lleoliadau penodol ledled Cymru a oedd yn cyd-fynd \u00e2&#8217;u cymhellion teithio, boed hynny&#8217;n golygu dianc tawel neu anturiaethau llawn adrenalin. Dewiswyd pob profiad i adlewyrchu sbectrwm llawn Hwyl.<\/span><\/p>\n<p><span style=\"font-size: 24px;\">Er mwyn sicrhau y byddai ein creadigol yn glanio gydag effaith, gwnaethom gynnal ymchwil cynulleidfa wedi&#8217;i dargedu i fireinio negeseuon a chyfeiriad creadigol. Arweiniodd hyn at ddatblygu strategaeth gynnwys ystwyth, wedi&#8217;i harwain gan fewnwelediad, wedi&#8217;i theilwra ar draws llwyfannau a fformatau i gwrdd \u00e2 phob cynulleidfa lle roeddent fwyaf derbyniol.<\/span><\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 image waypoint\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2025\/12\/hwyl-840x603.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-block-18-section\">\n\n\t<div class=\"container-fluid\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2025\/12\/VisitWales_Cromination_London_029-945x640.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2025\/12\/VisitWales_Cromination_London_011-945x640.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text-with-image-section side-left\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t\n\t\t\t\t<div class=\"col-12 col-md-6 text waypoint\">\n\t\t\t\t\t<p><span style=\"font-size: 24px;\">Fe wnaethom ddod \u00e2&#8217;r cysyniad o Hwyl yn fyw trwy ddal eiliadau dilys o lawenydd emosiynol &#8211; o hud tawel codiad haul arfordirol i gyffro gweithgareddau awyr agored mewn tirweddau gwyllt Cymru. Roedd ein cynhyrchu cynnwys yn rhychwantu ffilm a ffotograffiaeth, gydag asedau wedi&#8217;u creu i weddu i bopeth o leoliadau Arwyr ar raddfa fawr i fformatau cyfryngau cymdeithasol brodorol.<\/span><\/p>\n<p><span style=\"font-size: 24px;\">Roedd yr eiliadau hyn yn ffurfio calon ein hymgyrch, gan weithredu fel pwyntiau cyffwrdd emosiynol i gysylltu gwylwyr ag ysbryd Cymru.<\/span><\/p>\n<p><span style=\"font-size: 24px;\">Lansiwyd yr ymgyrch ar Ddydd San Steffan 2024, gan gyflwyno ar draws cymysgedd cyfryngau eang ac effaith uchel a oedd yn rhychwantu pob sgrin a gofod lle mae ein cynulleidfaoedd yn byw, yn gweithio ac yn archwilio. Roedd lleoliadau darlledu a fideo digidol yn cynnwys sinema, teledu cenedlaethol, a llwyfannau fideo ar alw fel Sky ac, yn un o&#8217;r rhain cyntaf ar gyfer Croeso Cymru &#8211; hysbysebion Netflix, gan osod Hwyl o fewn un o&#8217;r ecosystemau adloniant mwyaf dylanwadol yn y byd.<\/span><\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 image waypoint\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2025\/12\/hwyl-balloon-840x603.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-block-8-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2025\/12\/IMG_9609-695x390.jpeg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2025\/12\/OrchardLondonOOH-2-695x390.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text-with-image-section side-left\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t\n\t\t\t\t<div class=\"col-12 col-md-6 text waypoint\">\n\t\t\t\t\t<p><span style=\"font-size: 24px;\">Chwaraeodd hysbysebu y tu allan i&#8217;r cartref r\u00f4l strategol, gyda lleoliadau ar draws canolfannau trafnidiaeth allweddol y DU, dinasoedd mawr, a&#8217;r London Outernet, gan ddarparu delweddau beiddgar, ymgolli mewn lleoliadau uchel. Fe wnaethom ymhelaethu&#8217;r ymgyrch ymhellach trwy bartneriaethau cyfryngau byd-eang, proffil uchel gyda Disney+, Welcome to Wrexham, ac Time Out, gan ymestyn perthnasedd diwylliannol ac adeiladu cyseiniant byd-eang.<\/span><\/p>\n<p><span style=\"font-size: 24px;\">\u00a0Roedd actifadu digidol yn ystwyth ac yn gynulleidfa-gyntaf, gyda ffrwydradau wedi&#8217;u targedu o gyfryngau taledig ar draws llwyfannau digidol a chymdeithasol, wedi&#8217;u halinio \u00e2 thueddiadau tymhorol ac ymddygiadau teithio. Yn y cyfamser, cefnogodd ymgyrch PR gynhwysfawr y creadigol, gan gyflwyno ystyr unigryw Hwyl i gynulleidfaoedd cenedlaethol a rhyngwladol &#8211; adeiladu diddordeb, dealltwriaeth a chysylltiad emosiynol. Cafodd hyblygrwydd ei adeiladu yn yr ymgyrch o&#8217;r diwrnod cyntaf. Roedd ei ddyluniad modiwlaidd yn caniat\u00e1u inni alinio&#8217;n ddi-dor \u00e2 mentrau brand cenedlaethol ehangach, megis integreiddio Hwyl i weithgarwch o amgylch yr Ewros Menywod, cynnal cysondeb negeseuon wrth addasu i&#8217;r foment ddiwylliannol.<\/span><\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 image waypoint\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2025\/12\/OrchardLondonOOH-111-840x603.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"content-block-11-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"col-12 slide-con waypoint\">\n\t\t\t\t<div class=\"content-block-11-slide slick\">\n\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2025\/12\/Luxury_M4_BLANK_600x600_4.jpg\" alt=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2025\/12\/Luxury_M4_BLANK_1080x1080_3-679x679.jpg\" alt=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2025\/12\/Families_M4_BLANK_1080x1080_2-679x679.jpg\" alt=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2025\/12\/Families_M4_BLANK_600x600_4.jpg\" alt=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2025\/12\/Culture_M3_BLANK_600x600_2.jpg\" alt=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t<div class=\"col-12 count-con waypoint\">\n\t\t\t\t<span>1<\/span>\/5\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"text-with-image-section side-left\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t\n\t\t\t\t<div class=\"col-12 col-md-6 text waypoint\">\n\t\t\t\t\t<p><strong><span style=\"font-size: 24px;\">Ein Effaith.\u00a0<\/span><\/strong><\/p>\n<p><span style=\"font-size: 24px;\">Er ei bod yn dal i fynd rhagddo, mae&#8217;r ymgyrch eisoes wedi cyflawni canlyniadau cynnar pwerus. Datgelodd gwerthusiad brand annibynnol gan Sky doriad cryf gyda chynulleidfaoedd craidd, cynnydd nodedig mewn cofio hysbysebion, a sgorio perfformiad creadigol yn sylweddol uwch na normau&#8217;r diwydiant. <\/span><\/p>\n<p><span style=\"font-size: 24px;\">Mae&#8217;r ymgyrch wedi cael derbyniad cynnes ar draws y cyfryngau, arweinwyr y diwydiant twristiaeth, a rhanddeiliaid ledled Cymru &#8211; mae&#8217;r ymgyrch yn cael ei chanmol uchel yng ngwobrau City Nation Place &#8211; gan ddangos p\u0175er parhaol adrodd straeon sy&#8217;n seiliedig ar emosiynau ac yn ailddatgan safle Cymru fel cyrchfan sy&#8217;n wahanol i unrhyw un arall.<\/span><\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 image waypoint\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2025\/12\/Photo-04-10-2024-07-25-58-840x603.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"cta-section black\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 col-md-8 col-lg-8 waypoint\">\n\t\t\t\t\t\t\t\t<h2>Looking for brand activation? <\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"col-12 col-md-4 col-lg-4 waypoint\">\n\t\t\t\t\t\t\t\t<a class=\"btn white\" href=\"https:\/\/thinkorchard.com\/contact\/\" target=\"_blank\">Let&#039;s talk<\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\n\n\n\n<section class=\"case-studies-section\">\n\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12 title waypoint\">\n                  <h2>Astudiaethau achos<\/h2>\n              <\/div>\n\n      \n        \n          <div class=\"col-6 w-item waypoint\">\n            <div class=\"inner\">\n              <a href=\"https:\/\/thinkorchard.com\/cy\/ein-gwaith\/addo\/\"><\/a>\n\n                              <div class=\"img-outer\">\n                  <div class=\"img-con full-bg\" style=\"background-image:url(https:\/\/thinkorchard.com\/wp-content\/uploads\/2022\/07\/Addo-Large-924x518.png)\"><\/div>\n\n                  <div class=\"hovered\">0<\/div>\n                <\/div>\n                          <\/div>\n            <div class=\"case-studies-related-title\">Addo<\/div>\n          <\/div>\n        \n          <div class=\"col-6 w-item waypoint\">\n            <div class=\"inner\">\n              <a href=\"https:\/\/thinkorchard.com\/cy\/ein-gwaith\/awyr-dywyll\/\"><\/a>\n\n                              <div class=\"img-outer\">\n                  <div class=\"img-con full-bg\" style=\"background-image:url(https:\/\/thinkorchard.com\/wp-content\/uploads\/2022\/08\/AlynWallace-140-924x518.jpg)\"><\/div>\n\n                  <div class=\"hovered\">0<\/div>\n                <\/div>\n                          <\/div>\n            <div class=\"case-studies-related-title\">Awyr Dywyll<\/div>\n          <\/div>\n        \n              \n\n\n      <div class=\"col-12 bottom waypoint\">\n                <a class=\"back-link\" href=\"https:\/\/thinkorchard.com\/cy\/ein-gwaith\/\">N\u00f4l<\/a>\n\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":118341,"parent":0,"template":"","project-type":[65,64],"class_list":["post-118333","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","project-type-digwyddiadau","project-type-phrofiadau"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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