{"id":20141,"date":"2023-04-28T17:10:23","date_gmt":"2023-04-28T16:10:23","guid":{"rendered":"https:\/\/thinkorchard.wpenginepowered.com\/our-work\/taking-wales-to-the-world\/"},"modified":"2023-08-23T16:44:19","modified_gmt":"2023-08-23T15:44:19","slug":"taking-wales-to-the-world","status":"publish","type":"our-work","link":"https:\/\/thinkorchard.com\/cy\/ein-gwaith\/taking-wales-to-the-world\/","title":{"rendered":"Taking Wales to the World"},"content":{"rendered":"\n<section class=\"hero-section hero-big full-bg\" >\n\n\t\n\t\n\t\t<div class=\"vimeo-con\">\n\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/769479943?&#038;autoplay=1&#038;loop=1&#038;background=1&#038;muted=1&#038;transparent=0&#038;quality=1080p\" frameborder=\"0\" allow=\"autoplay;\"><\/iframe>\n\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\t\t<\/div>\n\n\t\n\t\t\t\t<div class=\"down-arrow-scroller\" id=\"heroscroller\"><\/div>\n\t\t<script>\n\t\t\tdocument.querySelector('#heroscroller').\n\t\t\taddEventListener('click', function() {\n\t\t\t\tvar heroHeight = $('.hero-big').height();\n\t\t\t\twindow.scrollTo({\n\t\t\t\t\ttop: heroHeight,\n\t\t\t\t\tleft: 0,\n\t\t\t\t\tbehavior: 'smooth'\n\t\t\t\t});\n\t\t\t});\n\t\t<\/script>\n\t<\/section>\n\n\n<section class=\"service-top-header-section\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t<h1>Taking Wales to the World<\/h1>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"service-top-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-6 waypoint\">\n\t\t\t\t<p><span style=\"font-size: 135%;\">It\u2019s 2022 and Wales have qualified for their first World Cup in 64 years. All of a sudden there are opportunities to promote Cymru and our culture on a global stage. How could S4C, Wales\u2019 national broadcaster, and the Welsh Government guarantee all eyes were on Wales? How could they maximise the impact of new content being created? And how could they ensure a legacy?<\/span><\/p>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-3 side waypoint\">\n\t\t\t\t<p>TV Production<br \/>\nEvent Management<br \/>\nContent<br \/>\nPR<\/p>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-3 side waypoint\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text-with-image-section side-right\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t\n\t\t\t\t<div class=\"col-12 col-md-6 text waypoint\">\n\t\t\t\t\t<p><span style=\"font-size: 135%;\">We wanted to help S4C and Team Wales (the Welsh Government&#8217;s World Cup project partners) create a moment, not just a piece of content &#8211; an exciting once in a lifetime moment. We thrived for a defining event and story that would help set the tone and drive future engagement, as well as reach new audiences. This was an opportunity to celebrate as well as promote. We wanted to help introduce Wales to the world, celebrating the best talent our country has to offer in music, culture and sport.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 image video waypoint\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"vimeo-con\">\n\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/822074559?&#038;autoplay=1&#038;loop=1&#038;background=1&#038;muted=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\t\t\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-block-6-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"vimeo-container-in-block\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" style=\"width:100%\" src=\"https:\/\/player.vimeo.com\/video\/819869585?&#038;autoplay=1&#038;muted=1&#038;background=1&#038;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\n\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-large-font-size\" style=\"font-style:normal;font-weight:300\">&#8220;I&#8217;m really proud that we can share the Welsh language and create a different partnership here in New York.&#8221;<strong> Mared Williams, Wales and the World Performer&nbsp;<\/strong><\/h1>\n\n\n\n<section class=\"content-block-5-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"video\">\n\t\t\t\t\t\t<div class=\"video-con\">\n\t\t\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/819861011?&#038;autoplay=1&#038;loop=1&#038;background=1&#038;muted=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\t\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"video\">\n\t\t\t\t\t\t<div class=\"video-con\">\n\t\t\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/819861163?&#038;autoplay=1&#038;loop=1&#038;background=1&#038;muted=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\t\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"video\">\n\t\t\t\t\t\t<div class=\"video-con\">\n\t\t\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/819861086?&#038;autoplay=1&#038;loop=1&#038;background=1&#038;muted=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\t\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"video\">\n\t\t\t\t\t\t<div class=\"video-con\">\n\t\t\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/819860940?&#038;autoplay=1&#038;loop=1&#038;background=1&#038;muted=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\t\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-section\">\n\t<div class=\"container\">\n\t\t<div class=\"row font20\">\n\n\t\t\n\t\t\t<div class=\"col-12 col-md-6 waypoint\">\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-6 waypoint\">\n\t\t\t\t<p><span style=\"font-size: 135%;\">Wales and the World\u2019 was held at Sony Hall, Times Square, New York City on the eve of Wales\u2019 first match in the World Cup against the USA. A-list celebrities and caretakers of Wrexham FC &#8211; Rob McElhenney and Ryan Reynolds &#8211; attended the event and received an acclaimed award, \u2018Diolch y Ddraig\u2019, to recognise their contribution in putting Wales on a global platform. They sat with a crowd of 300 to watch some of Wales\u2019 best-known artists, and enjoyed some of Wales\u2019 new up-and-coming acts, showcasing a great mix of S4C\u2019s values and an insight into contemporary Wales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 135%;\">We delivered the star-studded red carpet event as an integrated multi-channel campaign. TV production, content creation, event management and PR. We jumped on the excitement, airtime and opportunity to talk about Cymru. For us, ensuring our culture and the Welsh language were showcased front and centre was key. This was our time to shine in Times Square.<\/span><\/p>\n\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"content-block-6-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"vimeo-container-in-block\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" style=\"width:100%\" src=\"https:\/\/player.vimeo.com\/video\/819807974?&#038;autoplay=1&#038;muted=1&#038;background=1&#038;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\n\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-block-9-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2023\/04\/400k.png\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2023\/04\/380k.png\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-section\">\n\t<div class=\"container\">\n\t\t<div class=\"row font20\">\n\n\t\t\n\t\t\t<div class=\"col-12 col-md-6 waypoint\">\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-6 waypoint\">\n\t\t\t\t<ul>\n<li><span style=\"font-size: 135%;\">A TV programme aired across S4C channels with record viewing numbers.<\/span><\/li>\n<li><span style=\"font-size: 135%;\">A suite of digital content celebrating Welsh talent.<\/span><\/li>\n<li><span style=\"font-size: 135%;\">A high-class, red-carpet event managed and delivered at Times Square, New York City.<\/span><\/li>\n<li><span style=\"font-size: 135%;\">Celebrity performances and guests.<\/span><\/li>\n<li><span style=\"font-size: 135%;\">Over 400k engagements across campaign content on socials.<\/span><\/li>\n<li><span style=\"font-size: 135%;\">Global media coverage and key specialist titles secured totalling \u00a3380k in value, including Sky News, Netflix, BBC, IMDb, Screen.<\/span><\/li>\n<\/ul>\n\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"content-block-15-section\">\n\n\t<div class=\"container-fluid\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"video\">\n\t\t\t\t\t\t<div class=\"video-con\">\n\t\t\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/819853499?&#038;autoplay=1&#038;loop=1&#038;background=1&#038;muted=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\t\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"quote-section \">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t\n\t\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t\t\t\t\t\t\t\t<blockquote>\u201cI think it\u2019s very important that we not only celebrate our talents at home, but also celebrate our talents throughout the world, because we have huge talents to be celebrated \u2013 in Wales, and internationally.\u201d<\/blockquote>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"by\">Ioan Gruffudd<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"role\">Actor<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"cta-section black\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 col-md-8 col-lg-8 waypoint\">\n\t\t\t\t\t\t\t\t<h2>Looking for a cross-platform media strategy? <\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"col-12 col-md-4 col-lg-4 waypoint\">\n\t\t\t\t\t\t\t\t<a class=\"btn white\" href=\"https:\/\/thinkorchard.com\/contact\/\" target=\"_blank\">Let&#039;s talk<\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\n\n\n\n<section class=\"case-studies-section\">\n\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12 title waypoint\">\n                  <h2>Case Studies<\/h2>\n              <\/div>\n\n      \n        \n          <div class=\"col-6 w-item waypoint\">\n            <div class=\"inner\">\n              <a href=\"https:\/\/thinkorchard.com\/cy\/ein-gwaith\/addo\/\"><\/a>\n\n                              <div class=\"img-outer\">\n                  <div class=\"img-con full-bg\" style=\"background-image:url(https:\/\/thinkorchard.com\/wp-content\/uploads\/2022\/07\/Addo-Large-924x518.png)\"><\/div>\n\n                  <div class=\"hovered\">0<\/div>\n                <\/div>\n                          <\/div>\n            <div class=\"case-studies-related-title\">Addo<\/div>\n          <\/div>\n        \n          <div class=\"col-6 w-item waypoint\">\n            <div class=\"inner\">\n              <a href=\"https:\/\/thinkorchard.com\/cy\/ein-gwaith\/awyr-dywyll\/\"><\/a>\n\n                              <div class=\"img-outer\">\n                  <div class=\"img-con full-bg\" style=\"background-image:url(https:\/\/thinkorchard.com\/wp-content\/uploads\/2022\/08\/AlynWallace-140-924x518.jpg)\"><\/div>\n\n                  <div class=\"hovered\">0<\/div>\n                <\/div>\n                          <\/div>\n            <div class=\"case-studies-related-title\">Awyr Dywyll<\/div>\n          <\/div>\n        \n              \n\n\n      <div class=\"col-12 bottom waypoint\">\n                <a class=\"back-link\" href=\"https:\/\/thinkorchard.com\/cy\/ein-gwaith\/\">Back<\/a>\n\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;I&#8217;m really proud that we can share the Welsh language and create a different partnership&#8230;<\/p>\n","protected":false},"featured_media":19867,"parent":0,"template":"","project-type":[62,61,64],"class_list":["post-20141","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","project-type-cyfathrebu","project-type-cynnwys","project-type-phrofiadau"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taking Wales to the World - Orchard<\/title>\n<meta name=\"description\" content=\"It\u2019s 2022 and Wales have qualified for their first World Cup in 64 years. 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