{"id":21651,"date":"2023-05-25T15:46:54","date_gmt":"2023-05-25T14:46:54","guid":{"rendered":"https:\/\/thinkorchard.wpenginepowered.com\/?post_type=our-work&#038;p=21651"},"modified":"2023-08-23T16:47:39","modified_gmt":"2023-08-23T15:47:39","slug":"the-festival-of-champions","status":"publish","type":"our-work","link":"https:\/\/thinkorchard.com\/cy\/ein-gwaith\/the-festival-of-champions\/","title":{"rendered":"The Festival of Champions\u00a0\u00a0"},"content":{"rendered":"\n<section class=\"hero-section hero-big full-bg\" >\n\n\t\n\t\n\t\t<div class=\"vimeo-con\">\n\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/825800621?&#038;autoplay=1&#038;loop=1&#038;background=1&#038;muted=1&#038;transparent=0&#038;quality=1080p\" frameborder=\"0\" allow=\"autoplay;\"><\/iframe>\n\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\t\t<\/div>\n\n\t\n\t\t\t\t<div class=\"down-arrow-scroller\" id=\"heroscroller\"><\/div>\n\t\t<script>\n\t\t\tdocument.querySelector('#heroscroller').\n\t\t\taddEventListener('click', function() {\n\t\t\t\tvar heroHeight = $('.hero-big').height();\n\t\t\t\twindow.scrollTo({\n\t\t\t\t\ttop: heroHeight,\n\t\t\t\t\tleft: 0,\n\t\t\t\t\tbehavior: 'smooth'\n\t\t\t\t});\n\t\t\t});\n\t\t<\/script>\n\t<\/section>\n\n\n<section class=\"service-top-header-section\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t<h1>The Festival of Champions\u00a0\u00a0<\/h1>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"service-top-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-6 waypoint\">\n\t\t\t\t<p><span style=\"font-size: 135%;\">Orchard\u2019s UEFA Champions League journey began in 2017 when the final visited our hometown of Cardiff. Cut to two years later and Orchard was tasked by UEFA to plan and produce a four-day festival across three sites in Madrid.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 135%;\">Running alongside the UEFA Champions League Final, the UEFA Champions Festival plays a key role in fan engagement, taking the brand beyond its traditional audience and enhancing the experience for supporters.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 135%;\">A host of football activities, interactive commercial displays, competitions, live music, and sporting and cultural events engage the local and regional community and enrich the travelling fans&#8217; experience.\u00a0\u00a0<\/span><\/p>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-3 side waypoint\">\n\t\t\t\t<p><span class=\"ui-provider gr b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Event Management<\/span><br \/>\n<span class=\"ui-provider gr b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Video Content and Production<\/span><br \/>\n<span class=\"ui-provider gr b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Artist Management<\/span><br \/>\n<span class=\"ui-provider gr b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Graphic Design\u00a0<\/span><\/p>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-3 side waypoint\">\n\t\t\t\t\t\t\t\t\t<a class=\"btn\" href=\"https:\/\/thinkorchard.com\/contact\/\" target=\"_self\">Contact<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text-with-image-section side-right\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t\n\t\t\t\t<div class=\"col-12 col-md-6 text waypoint\">\n\t\t\t\t\t<p><span style=\"font-size: 135%;\">Orchard was tasked with managing the production of the four-day festival, which included site design and management, stage production, design and branding management, security, production and artist booking.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-size: 135%;\">Alongside the production of the event, we were also challenged with procuring suitable offices, volunteer spaces and catering options for the large project team, which required interaction with local agencies and businesses across central Madrid.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 135%;\">One of the most important elements to deliver was the management of Commercial Partners (Mastercard, Pepsi, Heineken, Expedia, Nissan, Sony PlayStation, Gazprom and Santander), who would be activating their brands at the festival.\u00a0<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 image video waypoint\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"vimeo-con\">\n\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/825803351?&#038;autoplay=1&#038;loop=1&#038;background=1&#038;muted=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\t\t\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-block-6-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"vimeo-container-in-block\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" style=\"width:100%\" src=\"https:\/\/player.vimeo.com\/video\/830138300?&#038;autoplay=1&#038;muted=1&#038;background=1&#038;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\n\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text-with-image-section side-right\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t\n\t\t\t\t<div class=\"col-12 col-md-6 text waypoint\">\n\t\t\t\t\t<p><span style=\"font-size: 135%;\">Having been involved in producing the stage content for the UEFA Champions Festival in Cardiff (2017) and Kyiv (2018), we were fortunate to have a good understanding of the event prior to making the step up to full event management.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-size: 135%;\">Through partnerships with the City and Community of Madrid, local and national police and the local organising committee, we secured spaces at Casa de la Panaderia and Real Casa de Correos. With space at a premium, we also decided to construct a bespoke structure over a historic fountain on Puerta del Sol. This provided an elevated platform on which to place the Champions League Trophy Display &#8211; the festival\u2019s most popular attraction.\u00a0<\/span><\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-block-6-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"vimeo-container-in-block\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" style=\"width:100%\" src=\"https:\/\/player.vimeo.com\/video\/826138253?&#038;autoplay=1&#038;muted=1&#038;background=1&#038;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\n\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text-with-image-section side-right\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t\n\t\t\t\t<div class=\"col-12 col-md-6 text waypoint\">\n\t\t\t\t\t<p><span style=\"font-size: 135%;\">Another highlight of the festival was the Ultimate Champions Tournament, where legends of the game such as Roberto Carlos, Luis Figo and a host of other former stars battled it out on the Ultimate Champions Pitch. We produced a bespoke 5-a-side football arena upon the historic Plaza Mayor, working with Spanish, Portuguese and Ukrainian suppliers to build the structure, playing surface and tribune seating.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 135%;\">Working with Pepsi, we used our background as music promoters to contract global superstar duo Dimitri Vegas &amp; Like Mike and undertook the production planning for the rest of the Main Stage artists including Columbian superstars Sebastian Yatra and Carlos Vives.\u00a0\u00a0<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 image video waypoint\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"vimeo-con\">\n\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/826256784?&#038;autoplay=1&#038;loop=1&#038;background=1&#038;muted=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\t\t\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-block-9-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2023\/05\/700k.png\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2023\/05\/2019.png\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"font-size:55px;font-style:normal;font-weight:500\">&#8220;The UEFA Champions Festival 2019 was the most successful edition in its 10-year history, with police estimating a staggering 700,000 visitors passing through the event over four days.&#8221;<\/h1>\n\n\n\n<section class=\"content-block-6-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"vimeo-container-in-block\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" style=\"width:100%\" src=\"https:\/\/player.vimeo.com\/video\/826266579?&#038;autoplay=1&#038;muted=1&#038;background=1&#038;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\n\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text-with-image-section side-right\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t\n\t\t\t\t<div class=\"col-12 col-md-6 text waypoint\">\n\t\t\t\t\t<p><span style=\"font-size: 135%;\">Using UEFA\u2019s Madrid 2019 brand identity we produced branding for the site, including two finalist club crests upon the fa\u00e7ade of Real Casa de Correos and a bespoke cut-out trophy display backdrop which utilised silhouettes of Madrid-centric imagery.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 135%;\">The Orchard production team were onsite to capture all the excitement, producing daily highlight films for UEFA\u2019s social media channels and official website.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 135%;\">The UEFA Champions Festival 2019 was the most successful edition in its 10-year history, with police estimating a staggering 700,000 visitors passing through the event over four days.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 135%;\">We were able to showcase our expertise and experience across a wide range of services, from event and exhibition management to branding design, film production, talent booking and entertainment programming.\u00a0<\/span><\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"hero-section hero-big full-bg\" >\n\n\t\t\t<!-- <div class=\"video-con\">\n\t\t\t<video muted loop autoplay playsinline>\n\t\t\t\t<source src=\"\" type=\"video\/mp4\">\n\t\t\t<\/video>\n\t\t<\/div> -->\n\t\n\t\n\t\t<div class=\"vimeo-con\">\n\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/741667323?&#038;autoplay=1&#038;loop=1&#038;background=1&#038;muted=1&#038;transparent=0&#038;quality=1080p\" frameborder=\"0\" allow=\"autoplay;\"><\/iframe>\n\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\t\t<\/div>\n\n\t\n\t\t\t\t<div class=\"down-arrow-scroller\" id=\"heroscroller\"><\/div>\n\t\t<script>\n\t\t\tdocument.querySelector('#heroscroller').\n\t\t\taddEventListener('click', function() {\n\t\t\t\tvar heroHeight = 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class=\"inner\">\n              <a href=\"https:\/\/thinkorchard.com\/cy\/ein-gwaith\/awyr-dywyll\/\"><\/a>\n\n                              <div class=\"img-outer\">\n                  <div class=\"img-con full-bg\" style=\"background-image:url(https:\/\/thinkorchard.com\/wp-content\/uploads\/2022\/08\/AlynWallace-140-924x518.jpg)\"><\/div>\n\n                  <div class=\"hovered\">0<\/div>\n                <\/div>\n                          <\/div>\n            <div class=\"case-studies-related-title\">Awyr Dywyll<\/div>\n          <\/div>\n        \n          <div class=\"col-6 w-item waypoint\">\n            <div class=\"inner\">\n              <a href=\"https:\/\/thinkorchard.com\/cy\/ein-gwaith\/prosiect-me\/\"><\/a>\n\n                              <div class=\"img-outer\">\n                  <div class=\"img-con full-bg\" style=\"background-image:url(https:\/\/thinkorchard.com\/wp-content\/uploads\/2022\/09\/project-me-924x518.jpg)\"><\/div>\n\n                  <div 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