{"id":34949,"date":"2023-12-21T16:21:27","date_gmt":"2023-12-21T16:21:27","guid":{"rendered":"https:\/\/thinkorchard.wpenginepowered.com\/?post_type=our-work&#038;p=34949"},"modified":"2023-12-21T16:22:30","modified_gmt":"2023-12-21T16:22:30","slug":"gorau-chwarae-byd-chwarae","status":"publish","type":"our-work","link":"https:\/\/thinkorchard.com\/cy\/ein-gwaith\/gorau-chwarae-byd-chwarae\/","title":{"rendered":"Gorau Chwarae, Byd Chwarae"},"content":{"rendered":"\n<section class=\"hero-section hero-big full-bg\" >\n\n\t\n\t\n\t\t<div class=\"vimeo-con\">\n\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/888715194?&#038;autoplay=1&#038;loop=1&#038;background=1&#038;muted=1&#038;transparent=0&#038;quality=1080p\" frameborder=\"0\" allow=\"autoplay;\"><\/iframe>\n\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\t\t<\/div>\n\n\t\n\t\t\t\t<div class=\"down-arrow-scroller\" id=\"heroscroller\"><\/div>\n\t\t<script>\n\t\t\tdocument.querySelector('#heroscroller').\n\t\t\taddEventListener('click', function() {\n\t\t\t\tvar heroHeight = $('.hero-big').height();\n\t\t\t\twindow.scrollTo({\n\t\t\t\t\ttop: heroHeight,\n\t\t\t\t\tleft: 0,\n\t\t\t\t\tbehavior: 'smooth'\n\t\t\t\t});\n\t\t\t});\n\t\t<\/script>\n\t<\/section>\n\n\n<section class=\"service-top-header-section\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t<h1>Gorau Chwarae, Byd Chwarae<\/h1>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"service-top-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t\t\t\t\t\t<h2>Ymgyrch Wales Nation Brand Cwpan y Byd FIFA<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-6 waypoint\">\n\t\t\t\t<p>Yn ein r\u00f4l Cynhyrchu a Dosbarthu Cynnwys ar gyfer Llywodraeth Cymru, fe wnaeth Orchard reoli ymgyrch farchnata fyd-eang o amgylch ymddangosiad cyntaf Cymru yng Nghwpan y Byd FIFA ers 64 o flynyddoedd.<\/p>\n<p>Gan gydweithio gyda phartneriaid o\u2019r <em>C\/O Cymru Collective <\/em>(Morgan Lloyd, iCrossing, Weber Shandwick, Uned Studio a Working Word) fe wnaethom greu ffilmiau disglair yn arddangos ein gwerthoedd Cymreig o gynhesrwydd, croeso a hiwmor &#8211; wedi&#8217;u ffilmio ar lawr gwlad o fewn cymunedau ar hyd a lled Cymru.<\/p>\n<p>Fe wnaethom alw ar s\u00ear i ddangos eu cefnogaeth i d\u00eem Cymru gan anfon dros 1,000 o becynnau cefnogwyr o amgylch y byd, creu het fwced enfawr a ddaeth yn un o brif atyniad cyfryngau&#8217;r byd, a chyflwyno\u2019r Gymru fodern i gynulleidfa o bum biliwn o wylwyr.<\/p>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-3 side waypoint\">\n\t\t\t\t<p>Strategaeth greadigol<br \/>\nBrandio<br \/>\nDylunio graffig<br \/>\nCynhyrchu a dosbarthu cynnwys<br \/>\nGweithgaredd cysylltiadau cyhoeddus<br \/>\nYmgyrchoedd digidol<br \/>\nTrefnu digwyddiadau<\/p>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-3 side waypoint\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-block-6-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"vimeo-container-in-block\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" style=\"width:100%\" src=\"https:\/\/player.vimeo.com\/video\/885675034?&#038;autoplay=1&#038;muted=1&#038;background=1&#038;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\n\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text-with-image-section side-right\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t\n\t\t\t\t<div class=\"col-12 col-md-6 text waypoint\">\n\t\t\t\t\t<p>Roedd angen i ni greu ymgyrch gyfathrebu aml-sianel oedd yn manteisio ar ymddangosiad Cymru yng Nghwpan y Byd FIFA gan godi ymwybyddiaeth o&#8217;r wlad, ein brand <em>Nation<\/em> a&#8217;n gwerthoedd i gynulleidfa enfawr yn fyd-eang \u2013 yn enwedig mewn gwledydd sy\u2019n berthnasol i dwristiaeth a busnes, fel yr UDA, yr Almaen, Ffrainc a Sbaen.<\/p>\n<p>Cawsom y dasg o gyflwyno Cymru i gynulleidfa hollol newydd; herio rhagfarnau am Gymru, ymgysylltu \u00e2&#8217;n diaspora byd-eang, ac ysbrydoli\u2019r Cymry. Roeddem am arddangos Cymru fel cenedl agored, flaengar gyda chyfleoedd busnes a thwristiaeth o\u2019r radd flaenaf, yn ogystal \u00e2 sicrhau gwaddol i\u2019r ymgyrch.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-block-1-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t<div class=\"img img-1\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"waypoint\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2023\/11\/Orchard_Case-Study_Wales-Nation-Brand_IMAGE-COLLAGE2-840x603.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"video video-1 waypoint\">\n\t\t\t\t\t\t<div class=\"video-con\">\n\t\t\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/890247135?&#038;autoplay=1&#038;loop=1&#038;background=1&#038;muted=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\t\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"img img-2\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"waypoint\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2023\/11\/Orchard_Case-Study_Wales-Nation-Brand_IMAGE-COLLAGE-840x1247.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\n\n\n\n\n\n\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text-with-image-section side-right\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t\n\t\t\t\t<div class=\"col-12 col-md-6 text waypoint\">\n\t\t\t\t\t<p>Fe wnaethon ni greu <strong>Cynnwys<\/strong> amrywiol fel cyfres o ffilmiau a fideos cerddoriaeth amgen. Cynhyrchwyd rhaglen ar gyfer S4C ar gyfer digwyddiad &#8216;Cymru a&#8217;r Byd&#8217; yn Times Square, Efrog Newydd, yn cynnwys y s\u00ear Hollywood, Ryan Reynolds a Rob McElhenney; a ffilmio amrywiaeth o gynnwys cysylltiedig oedd yn cynnwys pobl fel Prif Weithredwr Cymdeithas B\u00eal-droed Cymru, Noel Mooney.<\/p>\n<p>Fe wnaeth ein t\u00eem <strong>Cyfathrebu<\/strong> arwain ar ymgyrch cysylltiadau cyhoeddus rhyngwladol, yn benodol yn y DU, UDA, Ffrainc, Sbaen, India, Tsieina, Canada ac wrth gwrs Qatar. Fe wnaethom yn si\u0175r bod Cymru yn dod yn gyfarwydd gyda\u2019r ymgyrch, ac fe aethom i mewn i\u2019r cymunedau gan ddefnyddio lleisiau ar lawr gwlad i adrodd ein stori. Fe wnaethom groesawu dylanwadwyr bwyd o&#8217;r UDA i Gymru a rhoi gwledd Gymreig iddynt. Roeddem yn helpu i hyrwyddo rhaglen ddiwylliannol G\u0175yl Cymru, gweithio gyda National Geographic i wthio ymwybyddiaeth ac ystyriaeth ar gyfer teithio, a sefydlu a rhedeg partneriaeth gyfryngau gwerthfawr rhwng Visit Wales ac Expedia.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-block-8-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2023\/11\/Orchard_Case-Study_Wales-Nation-Brand_BOX-MOCKUP_V01-1-695x390.png\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"video\">\n\t\t\t\t\t\t<div class=\"video-con\">\n\t\t\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/819861163?&#038;autoplay=1&#038;loop=1&#038;background=1&#038;muted=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\t\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-block-6-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"vimeo-container-in-block\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" style=\"width:100%\" src=\"https:\/\/player.vimeo.com\/video\/890244359?&#038;autoplay=1&#038;muted=1&#038;background=1&#038;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n\n\t\t\t\t\t\t<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text-with-image-section side-right\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t\n\t\t\t\t<div class=\"col-12 col-md-6 text waypoint\">\n\t\t\t\t\t<p>Rhoddodd ein t\u00eem <strong>Actifadu <\/strong><em>dome<\/em> arbennig ar lannau\u2019r afon Tafwys yn Llundain, a het bwced Cymru anferth yn Qatar. Ni oedd yn gyfrifol am gynhyrchu&#8217;r digwyddiad carped coch yn &#8216;Times Square&#8217;; ac i ennyn diddordeb cefnogwyr ar draws y byd, fe wnaethom greu dros 1,000 o becynnau anrhegion oedd yn cynnwys crysau wedi eu brandio, hetiau bwced, sgarffiau a mwy a\u2019u hanfon at enwogion ledled y byd.<\/p>\n<p>Fe wnaethom ddefnyddio ein sgiliau <strong>Creu<\/strong> trwy gydol yr ymgyrch ar amrywiaeth o ddeunyddiau ar gyfer gwahanol agweddau gan gynnwys y pecynnau anrheg.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-block-6-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-12 waypoint\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2023\/11\/Orchard_21_11_2022_002-1420x796.jpg\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-block-9-section\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2023\/11\/Orchard_Case-Study_Wales-Nation-Brand_FIGURES_CYM_V012-695x504.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-6 col-md-6 waypoint\">\n\t\t\t\t\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thinkorchard.com\/wp-content\/uploads\/2023\/11\/Orchard_Case-Study_Wales-Nation-Brand_FIGURES_BILLION2-695x504.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text-with-image-section side-right\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\n\t\t\t\n\t\t\t\t<div class=\"col-12 col-md-6 text waypoint\">\n\t\t\t\t\t<p class=\"p1\">+ Canlyniad ffigyrau sianeli digidol a marchnad +1,080% yn uwch na\u2019r disgwyl (cyfanswm o 677,999 clic).<\/p>\n<p class=\"p1\">+ Cynyddodd cyfran fyd-eang llais Cymru (ymysg gwledydd y DU) 2% ers yr Adroddiad Halo diwethaf (cyn yr ymgyrch)<\/p>\n<p class=\"p1\">+\u00a0Rheoli 66 o gyfweliadau gyda chyfryngu byd-eang fel Reuters, Al Jazeera, France24, AFP a BBC World<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">+ Enillodd yr ymgyrch National Geographic 4.2 miliwn o argraffiadau, 5.5K o ymgysylltiadau a 8.4K clic at y cynnwys \u00e2 th\u00e2l<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"cta-section black\">\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 col-md-8 col-lg-8 waypoint\">\n\t\t\t\t\t\t\t\t<h2>Edrych am ymgyrch traws-sianel?<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"col-12 col-md-4 col-lg-4 waypoint\">\n\t\t\t\t\t\t\t\t<a class=\"btn white\" href=\"https:\/\/thinkorchard.com\/cy\/cysylltu\/\" target=\"_self\">Beth am sgwrs<\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":35417,"parent":0,"template":"","project-type":[],"class_list":["post-34949","our-work","type-our-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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