#Tafwyl20 - a virtual event

Transforming a physical music festival into an online success 

 

We helped Tafwyl, one of Wales’ main arts and music events, go completely digital for the first time and the results speak for themselves…

  • 1st event in Great Britain since the introduction of the Covid-19 health and safety restrictions to provide a platform for artists to perform live at the venue where the previous festival was held
  • Our production, broadcast and digital streaming teams delivered a live and on-demand schedule by streaming and recording performances at the venue
  • Great content for audiences to enjoy at home- we helped Tafwyl embrace new technologies to provide the artists with a worthy platform including high quality audio and visuals
  • An audience of over 25k watched the event live with 40% watching the event all afternoon
  • Reaching a bigger audience than ever before, with global viewing of over 8k including audiences from China, Japan, USA, Canada, Australia, New Zealand with 99% saying they are likely to return to view Tafwyl
  • Highlights in-Wales included: items on BBC Radio Cymru, BBC Radio Wales, S4C (‘Heno’ and ‘Newyddion’ programmes), BBC Cymru Fyw, and Golwg & Cardiff Life Awards 2020 Winner- Best Event.

Talk to our specialist team today

 

“It's been amazing to see Tafwyl at Cardiff Castle again this year, with feedback on the live streaming being extremely positive, not only from Cardiff but from all over Wales and beyond!

Providing a quality platform for artists to showcase their talents and reflect the nuances of a real festival was essential to us at Menter Caerdydd. Through the incredible partnership with Orchard, we have been able to innovate and push technological boundaries, by streaming top quality audio and video from Cardiff Castle straight into the homes of our worldwide audience.

Many thanks to the Orchard team for their incredible support, creativity and positive attitude that anything is possible- an invaluable partnership for us.” 

Manon Rees O’Brien, CEO Menter Caerdydd

 

“Tafwyl is now the main Welsh language arts event in Cardiff, that attracts audiences from all over Wales and beyond. We are so pleased that Tafwyl decided to hold a digital festival this year to keep in touch with their audience. It is good to see them being innovative and thinking of a way to continue to offer our artists a platform during these difficult times – digitally for the first time.”

Antwn Owen-Hicks of the Arts Council of Wales

 

“Hats off to the Tafwyl team for being innovative and creative in pulling off a really entertaining event in our current virtual world- it’s a pleasure to work with them. Orchard is proud to be a broadcast production partner and it was amazing to produce the broadcast and give Welsh talent some much needed exposure in difficult times.”

Rob Light, Director of Creative Production and TV Programmes at Orchard

 

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