2018 sees the introduction of the GDPR rules come into force across all EU members, but what exactly is it and how does it affect you? Well, to start let’s break down the jargon and understand precisely it is.
GDPR is the acronym for General Data Protection Regulation, and was passed through the European Parliament (hold those BREXIT thoughts for now we’ll get to that). The regulation is intended to strengthen and unify data protection for all those living in the EU and address the export of personal data outside of the EU.
What does this mean for consumers? Well, in a nutshell, it is going to give you back control over your personal data and make companies simplify the way they ask for you data. Individuals will have the power to ask what level of data they want kept on them. The regulation is currently optional, but it will be enforced from the 25th of May 2018.
First though, let’s address that BREXIT sized elephant in the corner. When the UK departs the EU, it has already been stated from the Information Commissioner’s Office (ICO), the UK’s independent regulator for data privacy, that, the government has committed long term to up hold these new regulations after we leave the EU. To be blunt, there is no escaping this or dismissing this regulation as something that is going to go away when we leave the EU.
We recently attended a seminar with our official ticketing partner Ticketmaster, where they explained what you can do to make your company adhere to these new rules. So, here are our three takeaway tips from the day to help your business get in shape for deadline day.
Review your systems
How much data are you holding? Is it secure? Are you holding unnecessary data? Are you able to remove customers/clients instantly? If you are unsure to any of these questions then, make a date with your team and get on top of them.
Make it clear and simple for customers
This regulation is aimed to be more customer focused, so make sure it is clear and simple for them to know what data your collecting and why you are doing this. Let them know how this data is going to enhance their experience, and why it is making a positive impact.
Don’t wait until the last minute to get this sorted in your organisation. Be pro-active and appoint someone to be a data champion to question your systems and policies around the data you collect. If you don’t get this right, the fines could be crippling. But, by showing willingness and trying to make that change will make all the difference in your appeal if you are caught out.
So, when is your date with data?