As global concern increases around COVID-19, more and more events, conferences and meetings are being cancelled or postponed as a result. The uncertainty for suppliers and clients alike is growing and beginning to have a knock-on financial effect on businesses worldwide. However, amid all this concern, there is a silver lining in the events industry.
Web streaming. Webcast. Live streaming. Video streaming. It’s the word on every event managers lips at the moment.
Many sectors, from exhibitions and conferences, to large scale events such as concerts, sporting events and even theatre performances are now happening via live streaming. Live streaming isn’t a new thing, but its benefits are being highlighted in these current challenging times and can revolutionise the way you look at your event.
So, if you’re currently thinking of rescheduling or even cancelling your event, think again. Here are our top 6 ways in which live streaming could be your solution.
1. Save time and money
Online streaming is not only super easy to set up – but it is also super cost-effective. There are no travel costs, no accommodation costs; and it’s also very environmentally friendly!
2. Increase your global reach
By removing all limitations, and geographical and capacity restrictions, your event can have an unlimited audience reach. Using a high spec, dedicated and versatile live streaming system will give you the ability to provide a secure and stable user experience – that can be viewed online anywhere in the world.
3. Reach all platforms
We know that different platforms cater to different audiences, so don’t worry - we have that covered. You can stream to multiple social platforms simultaneously, including Facebook Live and YouTube.
4. Ensure audience engagement
As well as streaming your live camera feed, supporting Picture-in-Picture (PiP) technology allows your audience to watch both the event and screen content at the same time – so you don’t need to worry about them missing any valuable information.
5. Build an online community
By streaming your one-time event online in ‘real-time’, your content is given a sense of urgency creating an online buzz. It not only boosts interaction between you and your audience, but it also has the potential to reach new audiences, that could spin off into new networking opportunities and ultimately increased brand awareness and revenue.
6. Re-use your content time and time again
As well as being able to live stream your event in ‘real-time’, the content is yours to keep and do as you wish with post-event. Record and delay the stream to a later date, or just keep the content so that it can be watched again and again by audiences that missed it the first time round.
Being humans, face-to-face meetings and in-person events will always ultimately be the preferred way because of the human interactions that they promote. However, live streaming is increasingly becoming a part of that event package and offers a unique way to connect with your audience that can complement and add to your event.
“Although the Coronavirus will naturally run its course, virtual events won’t go away. This may even be a tipping point for the transition to more effective online events as a natural complement to venue-based events. Whatever the case, you'll be making a solid investment in an asset that will inevitably be part of the event landscape going forward.”
Thomas Koulopoulos, Founder, Delphi Group (read the full article here)
Don’t let anything get in the way of your next event - get in touch with our team today and see how live streaming can be included as part of your natural event plan.
Get in touch with our live stream team
T: 02920 100888