Tenovus Cancer Care Virtual 360 Lab Tour.

// Tenovus Cancer Care

The brief

Create an immersive and engaging virtual lab film to show how charitable donations are used effectively to fund vital cancer research.

Key objectives

  • To inform viewers how the charity uses donations to fund research
  • For the experience to be both enjoyable and memorable
  • To engage and immerse the viewer in the experience fully, with the aim of evoking a feeling of compassion and trust in the charity

Solution

We knew how imperative it was for the viewer to experience the positive work being undertaken by the charity, so we wanted to follow the story of how a donation to the charity is used to fund vital research. We also knew that virtual reality is a great way to tell a story, as it transports the viewer to a new reality, showing something that they’ve never seen before.

Using our 360˚ camera, we set about capturing the work the charity do with a small crew of three - as it was important for us to cause minimal disruption to the working shop and busy laboratory. We transported the viewer to a Tenovus charity shop, where they see a charitable donation being made, and then followed the journey of the donation to a Tenovus research lab, to see how their donation funds the vital work they do.

For viewers that haven’t previously visited a Tenovus charity shop, this experience highlights how easy, simple and welcoming they are. The shop is vibrant and friendly, and through VR, the viewer will feel the effects of this. Although Tenovus offer ‘Lab Tours’, as they are based in Cardiff, it can be difficult for their wider audience to visit. In this experience, the viewer gets to see the busy cancer research lab virtually, without the complication that may be present with a real-life visit. 

The content created is now being used by the charity at events far and wide, promoting how Tenovus use charitable donations to fund cancer research. 

Orchard were knowledgeable, enthusiastic and really made us feel like anything was possible and they were committed to helping us raise awareness of cancer research and encourage people to support us. It was important that the filming didn’t take too long in the shop or lab, and the Orchard team were friendly and efficient. The result was fascinating and I was so impressed by the quick turnaround. I have taken our VR experience to a number of different events (e.g. Swansea Science Festival and Techniquest in Cardiff and Wrexham) and shops across Wales and it has been extremely popular, and have had some great feedback from people of all ages. It absolutely meets our aim of enabling people to see how we spend the money kindly donated to us. We’re now hoping to work with Orchard on a second VR experience showcasing immunotherapy research.

Dr Lisa Whittaker, Research Engagement Manager at Tenovus Cancer Care.