Eirias Stadium concerts.

// Conwy Council

The brief

Develop Colwyn Bay’s Eirias Stadium (known now for sponsorship reasons as Stadiwm Zip World) in to a 15,000 capacity concert venue.

Working in partnership with Conwy Borough Council and the Bay of Colwyn Town Council, with the events being sponsored by the Principality Building Society.

Lionel Richie performing onstage

The year of the London 2012 Olympics proved the catalyst for large scale events at the multi-purpose sports stadium, as we staged an Olympic Celebration Day on Friday 27th of July 2012, followed by the inaugural addition of Access All Eirias, featuring performances from Olly Murs, Pixie Lott and more.

The debut success of the event ensured that Access All Eirias returned to Eirias Stadium in 2013, with our team securing X Factor stars Little Mix to headline a bill which also included number one artists Conor Maynard and Wiley. A second, family focussed day titled 'Voices in the Parc' saw The Overtones headline to a crowd of thousands, capping off another successful event.

Access All Eirias 2014 saw Welsh global superstar Sir Tom Jones and the chart-toping Jessie J headlining consecutive nights, whilst in 2015 Eirias welcomed its biggest star yet, with the Sir Elton John packing out the stadium. The annual legendary headliner continued in 2016, with our Live team securing megastar Lionel Richie who rocked the capacity crowd with his catalogue of hits, and Bryan Adams joining the legends list in 2017 and Paloma Faith in 2018.

The production has won national awards for the successful partnership with Conwy County Borough Council - picking up the Production Partnership of the Year Award in the 2013 National Outdoor Events Association (NOEA) Awards, while Conwy’s Communications & Marketing Team also picked up the Event Organiser of the Year Award.

Our teams delivered the following aspects: Artist booking; Ticketing; Marketing; Digital (icluding logo design and web development); PR; Production planning & management; Site coordination; Transport and logistics management, Accommodation Management, Artist liaison and management, and full Event management.