International Food Exhibitions 2011.

// Welsh Government

The brief

Since 2011, we have been contracted by the Welsh Government to design, project manage, build and deliver the construction of a Wales group stand at IFE (International Food Event)


IFE features innovative, global and cutting-edge food and drink manufacturers and provides a platform to discover emerging trends in the UK’s leading and largest food and drink industry event.

The group stand design that we produced incorporated a showcase of products from Welsh exhibitors participating in the exhibition and included companies ranging from micro, artisan, SMEs to larger companies. The Group pavilion was 400sqm and the stands were constructed using a modular system Maxima.

Our solution included exhibition stand design; delivery and installation; all partner liaison and management; project management; transportation of products; creative and design; translators; web development; preparation of briefing packs; budgetary control; booking of services; and during show support  

We also supplied a fully fitted operational kitchen that allowed sampling to be conducted on the stand, with the kitchen being fitted out with water and waste facilities, and cooking equipment with working areas for food preparation.

The event proved a considerable success for the Welsh Government and exhibiting partners. A high level of enquiries was received at the event and the Welsh stand was regarded as a “must see” event feature.

Since the birth of Orchard, we have developed a proven track record in offering our clients practical and unique design solutions for both modular and traditional exhibition stands, effective project management and logistics.

Working in collaboration with the Welsh Government’s Food and Drink division, initiatives such as the Clusters, Food Innovation Wales, Food Skills Cymru and the Food and Drink Industry Board, and in partnership with over 100 food and drink producers in Wales, we continue to design and build exhibition stands across the world - from the UK, to Amsterdam, Lyon, Cologne, Paris, Barcelona, Dubai, New York, Hong Kong, Shanghai and Singapore.

WOW!!! What a great show, great stand, great organisation, just great everything!!! 

It was lovely to turn up and not have to do anything bar sell the company to the World, and then go home leaving the guys to do the hard task of pack down. 

Very well done all, it’s not an easy thing to put together but you did us all proud, the stand looked amazing.