One of the best things about VR is its ability to transport the viewer into the story, creating empathy and more of an understanding than a ‘regular’ video.
We decided to refresh one of Western Power Distributions' old safety videos into VR, giving it a modern-day twist but still showing the dangers of electricity sub stations. The original safety video saw a young boy accidentally throw a frisbee into a sub-station, climbing in to it to retrieve it, and then is subsequently electrocuted. We refreshed thie story by having a group of friends – one of which is the viewer, flying a toy drone which is accidentally blown into a sub-station. The children then climb a fence and debate the dangers and the safety steps they should take; however, one child continues to break safety regulations and is electrocuted.
The viewer experiences the above from the point of view of one of the children. They talk with each other and see their friend electrocuted. Although hard hitting, we ensured this was done in a tasteful manner, ensuring its suitability for the target audience and intended purposes.
With the permission of Western Power Distribution, we filmed the scenes in an old substation now used for training purposes. Our crew included production staff, make up professionals, stunt coordinators and pyrotechnics.
Together,we created a memorable experience that will make children think twice before risking their lives around electricity, and the content is being used by Western Power Distribution on their social media platforms, promotional events and on school tours.