Virtual Awards Ceremony

// Arts & Business Cymru

The brief

Arts & Business Cymru have really set the bar when it comes to live awards ceremonies, pioneering the use of the stage of the Wales Millennium Centre for a glittering gala dinner with a host of celebrities celebrating the best partnerships between the worlds of business and the arts in Wales.

So what do you do when a pandemic rules this out?

As Media Partner, we were asked to reproduce the same wow factor with our customary high-quality production standards in this new virtual world…and we delivered.

Solution

We approached the Awards as a 90 minute TV show – keeping on-screen viewers entertained and involved throughout. We set up a TV studio in one of our self contained events spaces ideal for livestreaming, equipped with a bespoke set and staging, multiple lighting and sound options, rigged cameras, an HD video wall for large scale graphics, and dressing rooms and showers for participants all under one Orchard HQ roof.

We pre-recorded messages and winning announcements from stars such as Michael Sheen, Huw Edwards, Rakie Ayola, Rhys Ifans, Rebecca Evans, Colin Jackson and Suzanne Packer, as well as entertainment from Only 4 Men Aloud and Grammy winner Amy Wadge. The whole show was directed from an OB unit housed in our warehouse just metres away, mixing our live show hosts, the experienced broadcasters Nicola Heywood Thomas and Arfon Haines Davies, with audience engagement on social media, pre-recorded film and a Powerpoint thread.

We gathered all the shortlisted nominees on a separate Zoom channel, some from as far afield as the US, and these were mixed in as each award was announced, with the reaction of the winners adding a lovely, warm personal touch to proceedings.

Results

  • A high quality, successful hybrid event, streamed via Vimeo
  • Over 300 people from the worlds of arts and business engaged throughout the evening – including audiences in the US and Australia
  • 11 awards and winners  
  • Top class entertainment, silent auction, interactive prizes
  • 1 very happy client – “I just wanted to say a MASSIVE thank you once again for all your incredible work on Friday. We have been inundated with praise and thank yous and we certainly couldn’t have done it without you!!! You are a truly amazing team and we are incredibly lucky to be your partners. It was flawless!! Thank you all again. You are brilliant!" Rachel Jones, Chief Executive, Arts & Business Cymru

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