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9 Reasons to Choose an Integrated Marketing Agency
Now more than ever, organisations looking for marketing and communications assistance face a bewildering array of agency models.
When the pressure is on to produce results, make money or deliver any business objectives, it can be tricky to pick the right partner or partners for your project. That not only means the right know-how, and the right skill sets, but the right scale and structure too.
This blog aims to help you navigate the clutter, and will outline when it will be best to select an integrated marketing agency or maybe a variation on that theme. In essence, when you have a complex problem, you need a simple solution and integrated agencies are often best placed to devise and deliver those integrated marketing campaigns.
What is an Integrated Marketing Agency?
Although you may not get a complete consensus on this, as opposed to a single service provider (often called a boutique marketing agency) integrated marketing agencies offer multiple and complementary marketing services. Often offering several marketing solutions under one roof. How many you need to qualify is not an exact science, but generally the more the better, as you’ll get more of a one-stop shop.
In our case, we have multiple marketing service areas that combine to form several solution areas, all using in house teams:
Strategy – from insight and market research through to an implementable marketing strategy or campaign plan.
Creative – from brand identity to ad design, graphic design, email marketing, landing pages, web design, digital campaigns etc. Getting your brand message just right.
Content – from copywriting to all formats of screen content, for all marketing channels while maintaining a consistent message.
Communications – all aspects of media planning & buying along with the disciplines of public relations and social media. From traditional marketing such as print advertising to digital marketing, the team uses different channels to target audience needs.
Event activations – from corporate industry conferences and hybrid events & exhibitions to experiential roadshows (this is more unusual to find under one roof).

