PR Company Cardiff: Enhancing Your Brand with Orchard

Businesses need a strategic partner that can help them navigate the minefield that is public relations (PR). This is where a top-tier PR company in Cardiff, such as Orchard Media and Events, comes into play. We specialise in delivering bespoke PR services that cater to the unique needs of entrepreneurs and businesses alike.

PR COMPANY CARDIFF: Public Relations Services for Entrepreneurs

We understand each entrepreneur and business has its own set of challenges and opportunities. Our PR services are designed to help you build a strong, positive reputation, engage with your target audience, and ultimately drive business growth. We offer a range of services including media relations, influencer engagement, content creation, crisis communication, and thought leadership positioning.

Media Relations

Media relations is a cornerstone of effective public relations. We have established strong relationships with key media outlets in Cardiff and beyond. Our team works tirelessly to secure positive media coverage for our clients, ensuring that their stories reach the right audience at the right time.

Influencer Engagement

Influencers play a crucial role in shaping public opinion. We help our clients identify and engage with influencers who align with their brand values and can amplify their message to a wider audience. Our influencer engagement strategies are tailored to achieve maximum impact and drive meaningful engagement.

Content Creation

Compelling content is essential for any successful PR campaign. Our skilled content creators produce high-quality content that resonates with your audience and enhances your brand’s visibility. From press releases and blog posts to social media updates and video scripts, we ensure that your message is communicated effectively across all channels.

Crisis Communication

In times of crisis, swift and effective communication is critical. Our crisis communication service is here to help you manage and mitigate any potential damage to your brand’s reputation. Our experienced team is on hand to provide strategic advice and support, ensuring that you are well-prepared to handle any situation that arises.

Thought Leadership Positioning

Establishing yourself as a thought leader in your industry can significantly enhance your brand’s credibility and influence. We help our clients develop and execute thought leadership strategies that position them as experts in their field. This includes securing speaking engagements, contributing to industry publications, and leveraging social media platforms to share valuable insights and perspectives.

Orchard Media – Value Driven Cardiff PR Company Services At A Glance

Orchard Media and Events is a value-driven PR company in Cardiff, committed to delivering exceptional results for our clients. Our services are designed to provide tangible value and help you achieve your business objectives. Here’s a closer look at the key services we offer:

News Media

Our news media services focus on securing coverage in leading newspapers, magazines, and online news platforms. We work closely with journalists and editors to ensure that your stories are told accurately and compellingly. Our team delivers high-impact media placements that enhance your brand’s visibility and credibility.

Social Media

Social media is a powerful tool for engaging with your audience and building brand loyalty. At Orchard Media and Events, we develop and implement social media strategies that drive engagement, increase followers, and boost brand awareness. Our team is skilled in creating content that resonates with your audience and encourages them to interact with your brand.

Traditional PR Is Evolving. Here’s What Works Now:

Public Relations is constantly evolving. Traditional PR methods, while still important, are no longer sufficient on their own. At Orchard Media and Events, we combine traditional PR with modern digital strategies to deliver comprehensive and effective PR solutions. Here’s what works now:

21st Century PR Strategies You Need

Your business needs PR strategies that are innovative, flexible, and data-driven. Orchard Media and Events offers PR strategies that leverage the latest technologies and trends to deliver results. This includes utilising data analytics to measure the effectiveness of our campaigns and make informed decisions.

Integrating Digital Marketing PR

Digital marketing and PR go hand in hand. By integrating digital marketing strategies with your PR efforts, you can achieve greater reach and impact. Orchard Media and Events offers integrated digital marketing PR services that includes production, creative, PR and marketing.

Staying Ahead In The Tech Game

Technology is rapidly changing the PR landscape. To stay ahead, it’s important to embrace new technologies and use them to your advantage. Orchard Media and Events is committed to staying at the forefront of technological advancements and incorporating them into our PR strategies.

Leveraging The Power Of Audience Relationships

Building strong relationships with your audience is crucial for long-term success. At Orchard Media and Events, we help you leverage the power of audience relationships to enhance your brand’s reputation and drive engagement. This includes developing personalised communication strategies that resonate with your audience and foster loyalty.

Navigating Cancel Culture Realities

Cancel culture is a reality that brands must navigate carefully. Our crisis communication services are designed to help you manage and mitigate the impact of any negative publicity. We provide strategic advice and support to ensure that you are well-prepared to handle any situation that arises.

Demonstrating Tangible PR Results

Results are what we live for. We use data analytics to track the effectiveness of our PR campaigns and provide regular reports to keep you informed of our progress. This ensures that you can see the tangible benefits of our services and make informed decisions about your PR strategy.

Meet The Orchard Media Public Relations Team

Our team of PR professionals at Orchard Media and Events, a PR company in Cardiff, is dedicated to providing exceptional service and delivering outstanding results. With a wealth of experience and expertise in the PR industry, we are well-equipped to help you achieve your business objectives. Our team includes media relations specialists, content creators, social media experts, and crisis communication professionals, all working together to provide a comprehensive and effective PR solution.

Case Study: Fun HQ

Establishing a brand and driving engagement and ticket sales via socials

Fun HQ tasked us to develop a brand identity and launch campaign for their Cardiff arena. It was a new multi-use activity destination in Cardiff featuring clip ‘n’ play climbing, soft play, and a café. Given the high level of competition in the area, it was crucial to create a distinctive brand identity and social media strategy to attract and capture attention.

Through close collaboration with Fun HQ Cardiff and key stakeholders, we developed comprehensive brand guidelines and marketing materials that embodied their vision. We crafted a bold and confident identity, featuring bright colours and typography with subtle references to the activities offered.

From photography and signage to environmental design, merchandise, and social media, the identity and brand were applied across various touchpoints, all consistently and playfully conveying the Fun HQ Cardiff story.

With a very tight deadline and a new audience to engage, creating fresh social content became the next challenge. Our social content team began by advising the client on strategy, including channel selection, audience targeting, and content development, to ensure a successful launch across various platforms.

We implemented a multifaceted approach that included paid campaigns, organic social content, promotional films, and behind-the-scenes Instagram stories. Additionally, we managed direct messages and requests, and organised an event for local media and influencers. This comprehensive effort successfully built social reach and awareness, establishing Fun HQ Cardiff as a trusted, fun family attraction. Following the initial launch, we re-targeted audiences with promotional offers and drove traffic to the ticketing website.

Our social content team manages the social accounts daily, developing engaging monthly content plans that align with our original social media strategy to maintain brand consistency and high production quality.

As an integrated team, we have successfully:

• Collaborated with over 10 influencers, including Cory’s World and Tradie’s Wife, creating content that reached over 1 million people across social media.
• Organically grown social platforms from zero followers to over 10,000 followers within weeks.
• Created a viral TikTok post that garnered over 500,000 views.

Orchard: PR Company Cardiff

Orchard Media and Events is a leading PR company in Cardiff, dedicated to helping businesses and entrepreneurs achieve their PR goals. Our comprehensive range of services, innovative strategies, and commitment to delivering measurable results make us the ideal choice for your PR needs. Whether you need media relations, influencer engagement, content creation, crisis communication, or thought leadership positioning, we have the expertise and experience to help you succeed. Contact us today to learn more about how we can help you enhance your brand and drive business growth.

Our other locations

• London
• Bristol