Statistics on content marketing – Top 10 trends

What are the statistics on content marketing – is it worth doing?

Content marketing is as old as time with huge brands like Coke championing the way. However, it’s an area a lot of businesses fail to get right. But what do the statistics on content marketing say?


What is content marketing?

What on earth is content marketing? Imagine a harmonious blend of information, entertainment, and persuasion that doesn’t feel like a sales pitch wearing a fancy disguise. It’s the art of crafting valuable, relevant, and consistent content to attract and engage a specific audience.

Picture this: You’re scrolling through your favourite social media platform, and suddenly, you stumble upon a quirky yet insightful blog post that feels like it was written just for you. Bingo! That’s content marketing casting its spell. Whether it’s a witty tweet, an engaging video, or an in-depth guide, the goal is to enchant the audience and foster a connection, without forcing them to endure the dull drone of traditional advertising.

The statistics on content marketing don’t lie – the secret behind success isn’t just about churning out content for the sake of it. It’s about understanding your audience – their desires, challenges, and what grabs their attention. Content marketers need to have patience and persistence as it takes time to build content that resonates with their target audience (think analytics, SEO, and creativity potions).

However, content marketing isn’t solely about creating content. It’s a journey that involves strategising, distributing, and analysing the performance of your content. It’s about nurturing relationships, building trust, and guiding your audience through a range of valuable information and entertainment.

Think of it as a marathon relay where each piece of content passes the baton, guiding your audience deeper into your brand. From attention-grabbing blog posts to mesmerising podcasts and captivating infographics, every piece plays a vital role in the grand narrative of your brand.

Remember, the real charm of content marketing lies in its authenticity. It’s not about trickery or sleight of hand; it’s about offering genuine value to your audience while subtly showcasing your brand’s expertise and personality.

So, as you venture into the universe of content marketing, remember this mantra: Be authentic. Be creative. Be engaging.  And above all, have fun weaving the magical tapestry that captivates hearts, minds, and clicks across the digital realm!

Statistics on content marketing

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What are the 7 steps of content marketing?

Ever wondered how some brands effortlessly captivate your attention while others seem to fade into the background? Looking at the statistics on content marketing It’s no spell or sorcery, but rather the artful science of content marketing. Let’s unravel the seven steps of how successful brands stand out amidst the digital landscape.

Step 1: Know Thy Audience

Understanding your audience is vital. Delve into their desires, fears, hopes, and dreams. What keeps them awake at night? What charms them? This insight is your foundation for crafting compelling content that resonates.

Step 2: Content Strategy

Once armed with audience insights, you need to build a strategy and stick to it! Outline goals, define your brand’s voice, and build captivating content themes. Remember, originality is the secret ingredient!

Step 3: Engaging Content Creation

With a strategy in hand, it’s time to start creating the content. Whether it’s informative blog posts, how-to videos, or captivating social media content, let your creativity soar! Quality is key – rushed content, or not done properly, can miss the mark.

Step 4: Distribution

Cast your content far and wide! From social media to email marketing and beyond, use your channels wisely. Each platform holds its own power—master the art of tailoring content for maximum impact.

Step 5: Engaging with your community

Engagement is the key that sparks conversations. Respond to comments, initiate discussions, and beckon your audience to participate. The more enchanting the interaction, the stronger the bond.

Step 6: Analyse & Conquer

Diving into the analytics of your content helps to reveal the secrets of success. Measure your posts—track engagement, conversions, and other metrics that fit your goal. From this, you can find what resonates with your audience. You can then adapt the content and optimise it to your needs.

Step 7: Evolving your content

You need to stay ahead of the game and not stay static. Constantly refine your content, adapt to new platforms, and experiment with fresh ideas. Stay nimble, stay curious, and your content kingdom shall thrive.

If you are feeling a little lost, using a marketing agency to give you a helping hand could be a great idea. They will be able to guide you into creating a robust strategy and then implement that strategy to maximise your return.

How successful is content marketing?

Ever wondered about the hard-hitting numbers that make content marketing the reigning champ of the digital realm? If we dive into the statistics on content marketing, we can see which areas bring the biggest return on investment.

Stats show that businesses that prioritise blogging are 13 times more likely to achieve a positive ROI. Think of blogging as planting seeds of wisdom in the vast garden of the internet, reaping bountiful rewards in return. What’s more, if those blogs have a focus on SEO, the ROI doubles again as you are grabbing people’s attention as they are searching for that content. Websites with blogs have an astounding 434% more indexed pages, which means more opportunities to appear in search results and bask in the spotlight of visibility.

Another mind-blowing stat is that content marketing reportedly generates conversion rates about six times higher than other marketing methods. Think of the huge budgets and efforts going into PPC and then look at the conversion rate. Taking some of that time and effort and investing it in constant marketing can pay dividends (although, we’re not saying to turn off your paid advertising campaigns, but you do need a mix of marketing efforts).

Let’s talk about engagement. Content marketing outperforms all other forms of marketing, luring in the audience with its enchanting tales and compelling visuals. Websites with engaging content witness an average of 7.8 times more site traffic.

statistics on content marketing
Websites with engaging content

Now, let’s bring social media into the limelight. Content marketing and social media go hand in hand together. Studies show that visual content is more than 40 times more likely to get shared on social platforms. It’s the viral content dream – spreading like wildfire.

Ever heard the phrase “Content is king”? A staggering 90% of organisations consider content marketing as a crucial part of their overall marketing strategy. It’s not just a tactic; it’s the backbone of successful marketing endeavours.

Visual content for social media
Content marketing is crucial

The statistics don’t lie – content marketing is a force to be reckoned with. It is the best-performing marketing tactic to drive leads, boost conversions, dominate SEO, and captivate audiences like never before.

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Why is content marketing important in 2024?

So, why is content marketing more important now than ever before?

From the statistics on content marketing above, it is clear that it’s all about building relationships. In 2024, people will be looking for authenticity and trustworthy content. Consumers want to feel heard, understood, and valued. And what better way to do that than through compelling content? Whether it’s a heartfelt story, a behind-the-scenes peek, or a witty meme, great content forms a bond between brands and their audience.

2023 saw a huge spike in content creation. LinkedIn hit the 1 billion user milestone in 2023. They claim that their members post an average of twice a month (a very conservative estimate). That is 24 billion posts over the space of a year… give or take. Standing out in this crazy environment is crucial. Users are bombarded with information overload, and you need to make it easy for them through creativity, innovation and consistency. Quality content cuts through the clutter, delivering value and relevance to your audience. It’s not about shouting the loudest; it’s about speaking the language your audience understands.

Let’s talk SEO (Search Engine Optimisation). In 2024, search algorithms are smarter than ever with Google having updates on a monthly basis. They don’t just want keywords; they hunger for substance. Crafting valuable, well-optimised content is the golden ticket to reaching the coveted top spots on search result pages.

The beauty of content marketing in 2024 is its adaptability. Leveraging technology like AI, and personalisation platforms to immersive augmented and virtual reality experiences, the possibilities are endless. Marketers are blending creativity with technology to create mind-blowing content that leaves a lasting impression. If content marketing is new to you, think about leveraging a good marketing agency. They will help you avoid all of the common mistakes companies make when first starting out creating content.

Does content marketing have a future?

Content marketing is here to stay. It is a vital area all businesses should be investing in. The most successful businesses are the ones that build a strong community of advocates and followers. The only way you can achieve this is by creating content that resonates with your audience and then interacting and engaging with them.

If you would like to talk about how you can start building a content marketing strategy, get in touch and our experts will be happy to help.

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