The Festival of Champions
Orchard’s UEFA Champions League journey began in 2017 when the final visited our hometown of Cardiff. Cut to two years later and Orchard was tasked by UEFA to plan and produce a four-day festival across three sites in Madrid.
Running alongside the UEFA Champions League Final, the UEFA Champions Festival plays a key role in fan engagement, taking the brand beyond its traditional audience and enhancing the experience for supporters.
A host of football activities, interactive commercial displays, competitions, live music, and sporting and cultural events engage the local and regional community and enrich the travelling fans’ experience.
Video Content and Production