Dark Skies
Telling our story of Wales
We’ve been the lead contractor for Visit Wales, Trade & Invest Wales, and Wales.com for almost a decade. We’ve created hundreds of videos, articles, strategies and activations in that time using our multi-disciplinary team.
This challenge for Visit Wales was to find a way to highlight the benefits of visiting Wales in the winter season. We had to ask ourselves how do we showcase Wales and get people to visit when it’s cold and dark outside?
Script Writing
Production
Editing
Post Production
We’re experienced strategists and deep dived into what specific elements of the Welsh winter were unique that we could tell a story with, what type of content and messaging resonated with the audience, and how we could use our location as an asset. We knew that there was a desire to target families and young adventurers and we identified share characteristics that would appeal to both markets.

