What a fantastic month March has been… Filled with exciting initiatives and collaborations from every team – it has been the perfect combination of everything!  
The month kicked off with our content team, who shot many Guinness World Record tittle attempts.They hosted a mass participation attempt for the longest distance tug of war on Pembrey Beach to celebrate St David’s Day – and it was a success! Their commitment was evident from the detailed planning that went into each record and the sustainable execution of each attempt. Who could forget the excitement we had when the show was scheduled to premiere on S4C?!  Watch here if you haven’t yet.
Our Communications team worked their magic on a St. David’s Day campaign named Random Acts of Welshness. From working with creators to spread the word about the campaign, to filming with Andrew from the Traitors and hosting a St David’s Day party – a great time was had by all! 

Meanwhile, our Events and Exhibitions team organised a lively two-day pop-up food market in Central London, celebrating St. David’s Day and bringing a taste of Wales to the city. Guests were treated to an amazing experience and Welsh gastronomic delicacies!

March also saw outstanding cross-team collaboration. Our Media team crafted a heartfelt campaign for ‘2 Wish,’ a Welsh nonprofit organisation that offers young people assistance during times of loss. Together with our Creative team, they created radio ad scripts and eye-catching OOH (out of home) adverts that deeply resonated with listeners.

At ICC Wales, our Comms and Events teams worked together to create the Skills Competition Wales 2024 Awards. This event, which honoured excellence in vocational skills, demonstrated our commitment to promoting talent and celebrating skills in Wales.  

And lastly, to celebrate the launch of the new BBC Radio Cymru 2 radio station, our PR team pulled off an amazing PR stunt. The group planned a DJ van tour throughout the nation to introduce the new bilingual music channel to Welsh speakers, and it was an immense success! We are eager to tune in at the office..


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